About Us

Overview

iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies and processes as the Global Leader in Programmatic Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.

iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

The Company has two lines of business:

  • Consulting (Strategy and Operations)
  • Managed Services (Managed Service Platforms and Business Process Outsourcing)

iSOCRATES offers these MAdTech solutions:

  • Media Trading and Ad Operations
  • Marketing Automation, Email, Search, and Social
  • Creative Services
  • CDP/DMP-as-a-Service
  • Google, Salesforce, Adobe, Xandr (AppNexus), Amazon, Sisense, and Zeta Practices
  • Business Intelligence, Reporting and Analytics, including iSOCRATES Datalytics™
  • Data Science and Engineering
  • Data Onboarding/Modeling/Activation
  • Administrative Services

The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly-owned global delivery center in Mysuru, Karnataka, India and with its expert Partner Success team based in St. Petersburg, Florida, U.S.A.

Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A.

What We Do

iSOCRATES provides end-to-end programmatic solutions which help business leaders address the complex problems inherent in marketing and media automation. With a specialization in Data Analytics and Platform Solutions these solutions deliver higher revenues and dramatically lower operating costs. In other words, iSOCRATES focuses on improving programmatic media and marketing performance efficiency, effectiveness and accountability. Business leaders know there are insufficient proven, relevant professionals and teams available to solve the rapidly changing set of problems they face daily.

iSOCRATES professionals help partner marketers, publishers, agencies, and data/technology vendors fill the void caused by insufficient proven, relevant professionals and teams. We meet and overcome the end-to-end challenges of evaluating, planning, deploying, and optimizing programmatic resource planning and execution (PRPETM) tools.

Our subject matter experts, engagement teams, and interim senior managers employ a top-down, bottom-up multidisciplinary, multifunctional approach to solving these problems for partners.

Our company is staffed 24/7/365 by proven specialists saving partners' money and time, achieving transparent, accountable performance while delivering meaningfully greater value.

Who We Are

We are specialists in data and analytics, media content and ad inventory, traditional and digital marketing, and markets. Our leadership team is comprised of proven senior executives with decades of experience leading global digital media and marketing companies.

Whom We Serve

Our teams are proud to serve: publishers, marketers, agencies and the enablers that support them, including data/technology firms, consultancies, and investors.

iSOCRATES Lines of Business

Consulting (Strategic and Operations)

We leverage our entire team and deeply experienced and well-placed network of iSOCRATES experts for the partner’s benefit. Our outcomes-oriented approach is hands-on, not outsourced, theoretical or impractical. Our systematic methods have been developed and proven successful over decades of tough lessons learned and hard-earned accomplishments in private entrepreneurial speed-to-market and public company process-oriented environments. iSOCRATES lives on real-time, cloud-based tracking and reporting systems 24x7x365 with an always-on approach to updating and communications availability. iSOCRATES often is its partners’ best source of market/product intelligence and feedback. iSOCRATES prides itself on its transparency and accountability.  Our leadership team has spent decades expecting from ourselves and demanding from our reports directness, responsibility, and living one’s commitments.

Managed Services (Managed Service Platforms and Business Process Outsourcing)

iSOCRATES offers U.S. and international partners end-to-end Managed Services on either a Managed Service Platform (MSP) or Business Process Outsourcing (BPO) fee-for-service basis. iSOCRATES operates software platforms on behalf of publishers, marketers, agency, and enabler client-partners seeking to implement and manage data-driven digital media and marketing systems, solutions, processes, and controls. Each software application is either sourced from a major branded platform provider like Salesforce, Google, Xandr (AppNexus), Adobe, Sisense, etc. "as is", customized, or purpose-built by iSOCRATES to specific partner needs. The firm has invested heavily in developing proprietary technology solutions including building our own media and marketing business intelligence platform, iSOCRATES DatalyticsTM .

Operating a flexible 100% controlled onshore-offshore staffing model, iSOCRATES offers client-partners a broad and deep range of affordable, transparently-priced technology-enabled and/or pure labor-based media and marketing services. These services deliver essential technology supported by a proven staff of specialists organized as follows:

  • Media Trading and Ad Operations
  • Marketing Automation and Email
  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Social Media
  • Creative Services
  • CDP/DMP-as-a-Service
  • Business Intelligence, Reporting and Analytics
  • Data Science and Engineering
  • SalesforceTM Practice
  • GoogleTM Practice
  • AdobeTM Practice
  • AmazonTM Practice
  • Zeta GlobalTM Practice
  • Xandr/AppNexusTM Practice
  • SisenseTM Practice
  • Administrative Services
  • Data Onboarding, Modeling and Activation

iSOCRATES provides, or uses client-partner provided, mission-critical technology-supported 24/7/365 by its own proven and tightly supervised specialists in its own facilities who save partners money and time achieving transparent, accountable performance while delivering meaningfully--often measurably--greater value. In fact, client-partners outsource their digital media and marketing needs to iSOCRATES for a fraction of the investment and ongoing costs they would incur on their own. This savings stems from iSOCRATES' continuous re-investment in technology and training, our low-cost global delivery model, and our deep focus on servicing a limited range of client-partner needs. With our multi-million dollar investment in technology and processes, coupled with our low-cost operations in India, partners outsource their digital media and marketing needs to iSOCRATES for a fraction of the investment and ongoing costs they would incur on their own.

Vision

By 2023, iSOCRATES will become the established, branded global leader in Programmatic Resource Planning and ExecutionTM serving publishers, marketers, agencies and their suppliers.

Values

We are a global success story in progress, built on unremitting hard work, and strong, shared personal and professional values. The iSOCRATES way is to treat others as we wish to be treated.

iSOCRATES operates on the basis of the following core values:

  • We exist to deliver value with our partners coming first
  • To respect individuals and serve others is to lead
  • We will re-invest in innovation, training and education
  • Gains will be shared with all our stakeholders

What “Partner Wisely” means to iSOCRATES

We have your back.

  • When we make a commitment, it’s a real thing. We’re your biggest cheerleader and will do what it takes to ensure you succeed. We’re in your corner fighting for you. To us, “partner wisely” is more than the dictionary definition for “partnership”: a contractual vendor association involving close cooperation between parties having specified and joint rights and responsibilities.

We know our role.

  • We exist to help you compete, to succeed, to make your life easier. To be a good partner is to master deliverables, be a good listener and to pull your own weight…and more.

Partners feel like they can talk to each other about anything, even the difficult stuff. We consider our partners friends.

  • We can say anything we want to each other knowing that we won’t be judged for it or share it with others. If one partner brings up a concern, they know they’ll be heard by the other partner and will try to work it out. If you or we aren’t happy with our role in the relationship, it’s not a partnership. It isn’t a good relationship if you feel like you’re constantly doing stuff you don’t want to do or have goals and objectives that are not being met, or are not realistic to achieve, or when one partner is not being respectful to the other. We legitimately enjoy their company, even on rough days.

We need to be on the same wavelength. We won’t argue with you, but we may have discussions.

  • When we need to talk things out, emotions won’t go bonkers. There’s no shouting, no blowups, no threats of divorce. We won’t hide or be passive-aggressive. We aim to work toward an awesome outcome. Sometimes that’s a compromise. If things can’t be compromised on, we come up with a way to make it work with the same goals in mind and be mindful or take action where needed.

Why does the concept of partnering wisely matter so much to us at iSOCRATES?

  • Because we see and have benefited from the value of true, productive relationships taken to this level of commitment. It’s amazing what can be accomplished and the satisfaction we each can derive when we understand each other and our roles and take pride in making the most of them.

What Makes Us Different/Better

iSOCRATES knows how to be a great business partner. We believe the right, trusted and reliable partner:

  • Provides proven, accountable MAdTech specialists 24/7/365
  • Understands both the buy-side and sell-side of the market
  • Increases your strategic and operational flexibility
  • Uses onshore-offshore staffing to accelerate execution and reduce cost, emphasizing communication and cultural understanding and respect
  • Improves organizational and campaign effectiveness
  • Increases operational and vendor transparency and control
  • Insists on delivering and being accountable for partner-first success
  • Allows partners to focus on what counts

Our History

We started our company in 2015 in the U.S.A. and two years later in India, with a lot of passion for partner success, and a strong belief in the benefits available from the convergence of MarTech and AdTech and the future of data-driven Programmatic globally for both the supply-side and demand-side of media and marketing.

Since our founding, we have delivered continuous partner success for a wide, global range of publishers, marketers, agencies and enablers.

May, 2015 Founded in Connecticut as MRP Advisers dba MediaTrader; first lines of business: Strategy and Operations Consulting and Media Trading
January, 2018 iSOCRATES in India incorporated as wholly-owned subsidiary; sets up vertically-integrated fully staffed office; Business Process Outsourcing and Managed Service Platforms lines of business added
May, 2018 MRP Advisers re-brands as iSOCRATES; Salesforce Certified Practice begins
June, 2018 iSOCRATES moves HQ to Saint Petersburg, Florida, U.S.A.; initiates Analyst training program
January, 2019 iSOCRATES email and social media practices launch

Why the name iSOCRATES?

We knew from Day One we wanted to build a smart digital business with our global delivery center in India. The “i” in our name signifies both Interactive and India. Socrates was a brilliant teacher whose wisdom in solving and helping his students to solve difficult problems is legendary in Western Civilization. At iSOCRATES, we stand astride the best of the West and the East helping our customers to partner wisely.

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