iSOCRATES (www.iSOCRATES.com) (f/k/a MRP Advisers) is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers.
iSOCRATES has three complementary lines of business: Consulting, Managed Service Platform, and Business Process Outsourcing. The company is owned by its employees with headquarters in Westport, Connecticut, U.S.A. with its global delivery center in Mysuru, Karnataka, India.
iSOCRATES focuses on improving programmatic media and marketing performance efficiency, effectiveness and accountability.
iSOCRATES professionals help client marketers, publishers, agencies, and data/technology vendors fill the void caused by insufficient proven, relevant professionals and teams. We meet and overcome the end-to-end challenges of evaluating, planning, deploying, and optimizing programmatic resource planning and execution (PRPETM) tools.
Our subject matter experts, engagement teams, and interim senior managers employ a top-down, bottom-up multidisciplinary, multifunctional approach to solving these problems for clients.
iSOCRATES is staffed 24/7/365 by proven specialists saving clients money and time, achieving transparent, accountable performance while delivering meaningfully greater value.
We are specialists in media content and ad inventory, traditional and digital marketing, and markets. Our leadership team is comprised of proven senior executives with decades of experience leading global digital media and marketing companies.
The iSOCRATES team works with advertisers, agencies, publishers, trading desks, content creators/distributors, and those that support them including data/technology companies, consulting firms, and investment firms.
iSOCRATES Consulting advises leading marketers, publishers, agencies, and their suppliers on media and marketing resource planning, namely, how to generate incremental revenue and profits—as well as insights—while reducing operating costs and headcount.
The iSOCRATES Consulting team includes some of the nation’s leading experts in digital and programmatic Mad Tech (Mar Tech + Ad Tech).
iSOCRATES Managed Service Platform supports clients seeking to implement and manage digital media and marketing systems, processes and solutions. Our multi-million dollar investment in technology and processes coupled with our low cost operations in India inspire clients to outsource their digital media and marketing needs to us for a fraction of the investment and ongoing costs they would incur on their own.
Each application is purpose built and customized to specific client needs. iSOCRATES Managed Service Platform includes: SalesforceTM Data Management Platform-as-a-Service, DatalyticsTM Business Intelligence, and MediaTrader meta-DSP/SSP media trading and market-making.
Salesforce DMP-as-a-Service is a full-function Salesforce-certified staffed alternative providing clients either access to our robust implementation of Salesforce DMP or their own Salesforce DMP license managed by our team.
With our proprietary iSOCRATES DatalyticsTM unified reporting, analytics and visualization tool, iSOCRATES offers clients comprehensive on-demand business intelligence.
Our iSOCRATES MediaTrader Trading Desk has set out to remove the “black box” nature of buying and selling digital media, providing media buyers and sellers a fully transparent, affordable solution.
iSOCRATES Business Process Outsourcing (BPO) leverages iSOCRATES’ flexible onshore-offshore staffing model offering clients a broad and deep range of affordable, transparently-priced technology-enabled and/or pure labor-based media and marketing services. These services are available to be performed remotely or on-site with or without supervision.
Media and Marketing executives are contending with profound changes in customer attitudes, consumer and business buyer behavior, the speed of technological innovation, and extreme media and marketing product/ service vendor proliferation and consolidation.
Industry analysts predict that by 2023 publishers, marketers and those that enable them will invest $100B+ annually (up from $30B+ today) in Media and Marketing Automation and Operations (also known as MADTECH=Advertising Technology + Marketing Technology) to produce more revenue and insight while reducing operating costs and headcount.
Included in these rapidly growing, global multi-billion dollar markets is the migration to automation and results-driven, often audience-based algorithmic approaches known as Programmatic Media and Marketing.
iSOCRATES calls this convergence of advertising technology and marketing technology iSOCRATESTM (Programmatic Resource Planning and Execution). There may be no faster growing, more dynamic nor more labyrinthine set of product-markets than those that make up this new discipline. iSOCRATES creates value by making media- and marketing-related processes that would otherwise have been performed manually or by discrete software more efficient, effective, and makes new insight, products/services, and processes possible.
Organizations invest in Media and Marketing Automation and Operations to produce more revenue, profit and insight while reducing operating costs and headcount. iSOCRATES is the discipline of architecting, managing and optimizing these investments.
iSOCRATES includes the definition, scheduling, segmentation, valuation, purchase/sale, monetization, delivery, tracking, optimization, and payment/collection of paid, owned and earned media and marketing-related data and campaigns.
When specified and deployed correctly and supported by the right resources organized optimally, these tools and processes offer clients (media companies, agencies, marketers and their suppliers) greater efficiency and effectiveness, thus improving the likelihood of achieving their business goals and objectives.
In effect, both the supply-side and demand-side of the industry are engaged in a very expensive, protracted arms race in which until greater commoditization, innovation and information diffusion, and specific training can take place, each market participant will continue to need the help of external, domain-specific professionals.
There are insufficient proven, relevant professionals and teams available to marketers, publishers, agencies and data/technology vendors to meet the end-to-end challenges of evaluating, planning, deploying, and optimizing modern media and marketing resource planning tools.
iSOCRATES is the only independent, global end-to-end professional services resource devoted to the digital marketing industry.
iSOCRATES has developed end-to-end process maps and related modules to define and capture the business opportunity offered by this emerging multidisciplinary, multifunctional business category, one that mirrors the challenges and transformational opportunities industry and the industry has experienced in enterprise resources planning (“ERP”) and in electronic trading markets.