Agency and Consultancy Practice
Elevate Your Firm’s Agility and Performance with Data Analytics and Media and Marketing Execution Solutions
Harnessing the power of data is the need of the hour to excel and thrive in a competitive business landscape. Agencies and consultancies need data-driven decision-making to unlock unprecedented insights, optimize campaigns, and drive results like never before.
By embracing the transformative capabilities of data, agencies can propel themselves to the forefront of the industry, achieving enhanced performance, client satisfaction, and sustainable growth.
Welcome to iSOCRATES, your white-label onshore-offshore partner in transforming data into actionable insights for the advertising, MarTech, and AdTech industries. We offer a wide range of services designed to empower agencies and consultancies with cutting-edge data management and analytics solutions, backed with the AdTech, MarTech and Media resources to ensure Speed to Value.
We are a team of seasoned Advertising, Marketing, Data, Technology & Media executives backed by a bench of highly experienced data analytics, data engineering and technology professionals with a demonstrated track record of delivering high impact results with significant time and cost efficiencies.
The Ever-Evolving Challenges for Agencies and Consultancies
With shifting client expectations, agencies and consultancies are increasingly adopting hybrid and in-housing models to scale up to meet workload demands. But finding the qualified talent, domestic or offshore, and onboarding remains challenging without a trusted partner to lead and manage the processes.
Agencies using cutting-edge AdTech and MarTech solutions face further challenges when it comes to data. These challenges can be complex and diverse due to the rapidly evolving nature of the digital advertising and marketing landscape. Some of the key challenges include:
Data Quality and Accuracy: Maintaining the quality and accuracy of data is crucial. Inaccurate or incomplete data can lead to flawed analytics and poor decision-making.
Data Fragmentation: Data is often scattered across various platforms and tools, making it challenging to consolidate and create a unified view of customer data.
Data Integration: Integrating data from different sources, including ad networks, social media, search and programmatic platforms, DSPs, CRM systems, and more, can be complex. Ensuring that data flows smoothly and is compatible is essential for meaningful insights.
Real-Time Data Processing: The adtech and martech industries require real or near real-time data for effective decision-making. Handling large volumes of data in real-time and ensuring it is up-to-date is a technical challenge.
Data Silos: Data can become trapped in departmental or platform-specific silos, limiting its usability across the organization.
Attribution Modeling: Accurately attributing conversions and success to specific marketing channels or touchpoints is a complex task. Determining the real impact of each marketing activity is critical.
Data Volume: Managing the vast volume of data generated in digital advertising and marketing can be overwhelming. This includes the storage, processing, and analysis of big data.
Talent Shortage: Having a full strength in-house team with the necessary skills in data analysis, machine learning, and data engineering can be challenging due to high demand, high costs and skills shortage.
Technology Stack Complexity: The Adtech and Martech ecosystems often involve a complex array of technologies and tools. Agencies need to manage and integrate multiple technologies to harness the full potential of their data.
Measuring ROI: Agencies need to deliver more efficiency than ever before, and demonstrate the effectiveness of their campaigns and services by tying them to return on investment. Accurately measuring ROI can be intricate.
Maximize Impact and Efficiency with iSOCRATES®
Our services fall under three distinct categories:
Our Consulting services are geared towards helping your business harness the power of data. We work closely with you to develop strategies and solutions tailored to your unique needs. Our consultants bring a wealth of industry knowledge and expertise to the table, ensuring your success in the dynamic ad and martech landscape.
Our Managed Services offering is designed to alleviate technical and operational pain points with expert staff augmentation across the functions that you want to scale up, without missing a beat.
We handle: technical system implementation and support, data management, AdTech, MarTech, DataTech, Media Planning & Buying, and Creative operations staffing so that you can ensure seamless operations and performance. Our 365/24/7 support and competitive global delivery model ensures you gain the leading edge in a dynamic and fast evolving business landscape and achieve superior delivery while saving time and money without compromising on expertise.
Our Managed Services include, but are not restricted to AdobeTM, AmazonTM, AdformTM, GoogleTM, Microsoft™ Advertising, Zeta Global TM, Salesforce Sales Cloud and Salesforce Marketing Cloud, Oracle Netsuite TM, AWSTM practices, Marketing Automation & Email, CDP/DMP-As-A-Service, Biddable Media Trading and Ad Operations and SEM.
MADTechAI is a artificial intelligence platform designed exclusively for users in the advertising and marketing industries. It is focused on managing the complexity of integrations across MarTech, AdTech and DataTech (collectively “MADTech”). The iSOCRATES MADTechAI platform is a custom Artificial Intelligence solution that incorporates AI-driven BI platform technology, market mix modeling (MMM) and multi-touch attribution (MTA) performance measurements with the visualization and data exploration capabilities that agencies and consultancies need to thrive and compete. We integrate data from multiple sources, providing you with actionable insights and impact-driven visualizations that drive your business forward.
Choose Confidence, Choose iSOCRATES®: Your Partner in Technology Solutions
Partnering with a trusted industry expert technology services provider like iSOCRATES gives agencies and consultancies a leg-up in the complex vendor selection process, with the reassurance and confidence of knowing that industry knowledge is baked into the solution.
Here are some industry-specific benefits, in addition to the typical data management, analytics and cloud services advantages that you would receive:
Data-Driven Decision-Making: We empower agencies with advanced data collection, analysis, and interpretation capabilities. Our solutions ensure the quality and accuracy of data, enabling well-informed decision-making.
Real-Time Decision-Making: In the fast-paced digital advertising landscape, our systems process data rapidly and allow for real-time campaign optimization. We ensure your strategies can be adjusted on the fly to maximize results.
Attribution Modeling: We assist in accurately attributing conversions to various touchpoints in the customer’s journey. We work with you to determine the most appropriate attribution model to optimize your campaigns.
Ad Spend Allocation: Our strategies help you make informed decisions on ad spend allocation across different channels and platforms. We minimize overspending on underperforming channels to maximize ROI.
Automation Tools Selection: We guide you in choosing the right automation tools and platforms. With our expertise, you can confidently select the most suitable solutions tailored to your campaign needs.
Scaling Automation: As your agency grows, we help you scale automation systems to accommodate increased workloads and data volume. Our solutions ensure efficiency and performance.
Performance Monitoring: We set up efficient and comprehensive monitoring processes to ensure your campaigns are consistently on track. Our solutions provide real-time insights into campaign performance.
By leveraging our expertise, technology, and commitment to industry best practices, you can overcome the challenges in campaign optimization and automation. Our solutions enhance campaign performance, reduce costs, and deliver a better return on investment for your agency and clients.
Unlock Success with Us
Experience the advantages of partnering with us through real-life some use cases:
- Comprehensive Media Trading and DMP/CDP: Our expertise in creating and managing Media Trading Desks including Demand-Side Platforms(DSPs), Data Management Platforms (DMP), and Customer Data Platforms (CDP) empowers MarTech Providers to optimize ad campaigns and drive ROI
- Efficient Campaign Management: We leverage the Google DV360 programmatic DSP platform to manage display and YouTube campaigns. Expect enhanced campaign management, performance and reach with our expert guidance
- Marketing Automation and Email: We provide end-to-end email campaign management, marketing automation, creative design and strategy development with Adobe Marketo, Salesforce, Zeta Global & Site Impact. We use 3rd party permissioned email targeting, to combine audience data from diverse sources, offering segmentation by geo, demographics, behaviors, and more
- Paid Search and Social Media: Get maximum visibility and ROI with our SEM services, which encompasses keyword research, ad creation, bid management, localization, and rigorous optimization, ensuring efficient campaign performance. Additionally, our Paid Social Media solutions leverage diverse targeting methods and platform-specific strategies across Facebook, Instagram, X, and LinkedIn, delivering exceptional brand awareness and lead generation with continuous optimization
- Expert Data Management: Our team of skilled data managers and data scientists ensures you can effectively leverage unique data management capabilities, providing a competitive edge
- Visualization and Reporting: We custom engineer SaaS visualization and reporting services, transforming legacy platforms into partner-facing Google Ad Server reporting systems. Experience new digital revenue streams and sustainable growth
Partner with a Specialized Planning and Execution Expert Purpose-Built to support Agencies and Consultancies
Our services are your gateway to securing a competitive advantage. Think of us as the partner that has you covered across functions, enabling you to scale up and down with flexibility without having to go through the extra hiring, training and onboarding processes.
We have a proven legacy in developing and implementing the MADTech Resource Planning and Execution™ (MRPE®) methods, honed through years of success in both entrepreneurial and process-driven corporate landscapes. We focus on measurable partner success with proprietary tools like maturity maps and resource planning models, ensuring enhanced organizational efficiency.
With a track record of delivering tangible results, we harness a seasoned team of executives, specialists, and a global network, offering versatile and effective consulting services that consistently exceed client expectations.
Get in touch with us today to explore how our consulting, managed services, and customized MADTechAI platform can revolutionize your business.
How can we partner to create value for you?