An Introduction to MADTech
The iSOCRATES Guide to MADTech: An Introduction
There’s a seismic shift in today’s Media, Marketing and Advertising landscape that is highly dynamic, presenting both new opportunities and challenges for businesses try to navigate it. MADTech is the convergence of Marketing Technology, Advertising Technology and Data Technology (which includes Analytics) and is at the forefront of this transformative journey.
Understanding how to navigate this new landscape is crucial. We give you the tools in this exclusive guide.
Download your complimentary iSOCRATES GUIDE today and find out:
- What is MADTech?
- Who’s leveraging and benefiting from it?
- What operating models are available?
- How do I navigate this fast-moving landscape?
- How can I unlock its strategic value and benefits?
- What is the market significance and opportunity?
- Executive insights on all things MADTech
Get the facts about MADTech by reviewing this overview including audience, frameworks, and the significance of it all.
Reading time: <30 minutes
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