B2B Marketer Practice

Supercharge B2B Marketing

As B2B marketers you may often face operational and data challenges that can often seem like barriers to success. However, in the face of these challenges lies a world of untapped potential and growth.

At iSOCRATES®, we envision a future where B2B marketing not only conquers these hurdles but thrive in the process. With our expertise and commitment to your success, we are here to help you navigate change with confidence and precision.

As B2B marketers you have seen challenges in data fragmentation, silos, integration complexity, real-time data access, data privacy and compliance, scalability, and data quality. Additionally, there may be difficulties in finding skilled talent, scaling in-house teams to meet growing demands, and staying up-to-date with rapidly changing technology trends. These collective obstacles can hamper operational efficiency, data-driven decision-making, and the full potential of marketing efforts.

With strategic solutions and partnerships, B2B marketers can transform these challenges into opportunities for growth and maintain a competitive edge in the industry.

iSOCRATES®: Your Premier Partner for B2B Marketing

At iSOCRATES, we take pride in being your go-to specialists for MADTech (Marketing Tech, Advertising Tech and Data Tech) services. With years of proven, dedicated, and cost-effective experience, we offer a comprehensive suite of services that ensure the success of your marketing initiatives. Our onshore-offshore teams are at your service 24/7, 365 days a year, delivering evaluation, selection, implementation, optimization, training, support, and ongoing management.

Our team of iSOCRATES experts boasts extensive training and hands-on experience in data management, analytics and MADTech operations that are crucial to the success of your marketing endeavors, including:

Data Engineering: We ensure data accuracy with meticulous data hygiene, management and warehousing. We manage the data wrangling and ETL/ELT and database loading processes for you. Our skilled engineers can tailor solutions to meet your unique requirements, ensuring seamless integration and efficiency.

Data Science: Harness the power of data with our data science expertise, enabling data-driven decision-making. Developing and maintaining Audience/Customer segmentation, Ideal Customer Profiles, Lookalikes, Data Modeling is within our wheelhouse.

Analytics: We excel in extracting actionable insights from data, enabling you to make informed marketing decisions.

Visualization & Reporting: Our team will create comprehensive reports that provide you with a clear view of your marketing performance.

Project Management: We offer expert project management to keep your initiatives on track and within budget.

Q&A: We offer quality assurance services to maintain the high standards of your marketing campaigns.

Our Specialized Services

Marketing Cloud Intelligence Development 

As specialists in marketing and ad technology, we take pride in our extensive training and experience in architecting, building, delivering, optimizing, documenting, and supporting various Marketing Cloud Intelligence products. These include the Integration Engine, Insights Engine, and Activation Engine. Additionally, iSOCRATES possesses expert-level knowledge and hands-on experience with other Marketing Cloud Intelligence features, actively supporting API development and integrations with platforms like Salesforce, Adobe, Google, Tableau, and custom solutions.

Marketing Automation

iSOCRATES is your trusted source for marketing automation, harnessing the power of Adobe Marketo, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, SiteImpact, and Zeta Global. Our team is equipped with the expertise and tools necessary to drive your marketing automation efforts to success. Our professionals include:

Search Engine Marketing (SEM)

At iSOCRATES, our expertise in Search Engine Marketing (SEM) is deeply rooted, and we work in close collaboration with other marketing channels to craft the most cost-effective strategies for helping potential customers find you. We take the time to fully comprehend your business and target audience. By choosing iSOCRATES, you can elevate your firm’s visibility, establish leadership within your industry, and bolster brand awareness.Our SEM services encompass keyword research, campaign mapping, ad creation, bid management, multivariate testing, localization, optimization, and robust reporting and analytics.

Paid Social Media

In today’s dynamic social media landscape, paid social media services are essential to extend your reach and gain valuable, immediate feedback from your target audience. At iSOCRATES, we harness the power of paid social media to unlock your brand’s full potential. Our services go beyond organic posts and leverage a diverse range of targeting options, including look-a-like audiences, demographic targeting, location targeting, interest and behavior targeting, connection targeting, and the utilization of your CRM lists.

Our strategy, planning, and execution services encompass crafting tailored strategies for platforms like Facebook, Instagram, X (Twitter), and LinkedIn, campaign creation, ad copy testing, precise audience targeting, retargeting, cross-device insights, bid management, optimization, and comprehensive reporting and campaign analysis.

Programmatic Media

iSOCRATES offers comprehensive Programmatic Media services, harnessing Real-Time Bidding (RTB), Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and Ad Exchanges. Through RTB, we orchestrate real-time auctions and our expertise in DSP empowers advertisers and agencies to efficiently manage campaigns by precisely targeting audiences across multiple ad exchanges, optimizing ad performance, and maximizing ROI. Our SSP solutions equip publishers to optimize revenue streams by effectively managing and selling their ad inventory in real-time.

Aligned with a data-driven approach, our DMP capabilities collect, organize, and analyze audience data from diverse sources, providing advertisers with comprehensive insights to understand their target audience better. By utilizing ad exchanges, our Programmatic Media service enhances targeting precision, streamlines ad buying, enables precise measurement of ad performance, and facilitates reaching specific audiences at scale.

At iSOCRATES, our commitment lies in optimizing ad spends, ensuring advertisers deliver the right message to the right users at the right time, resulting in highly effective and impactful advertising campaigns.

Gain competitive advantage today

Laser-Sharp Targeting: Benefit from our tech-driven precision to reach your exact audience, boosting lead generation and tailored messaging for your business.

Effortless Campaign Control: Our DSP and programmatic expertise ensure seamless campaign management across multiple channels, optimizing your ROI effortlessly.

Insightful Data Empowerment: Unlock the potential of your data with our DMP, gaining deep insights for informed decision-making, better audience understanding, and improved performance.

Market Expansion:Utilize Ad Exchanges and SSP to widen your market reach, increasing brand visibility and securing leads within your targeted niche.

Budget Optimization: Leverage our programmatic proficiency for precise audience targeting, ensuring every penny of your marketing budget is utilized effectively.

Actionable Performance Analytics: With MADTechAI™, access actionable insights to refine your strategies, measure performance accurately, and drive your B2B marketing endeavors towards success.

Partner with us for success

Leverage iSOCRATES’ strategic partnership for B2B marketing success. With our extensive capabilities and specialized expertise in Marketing Automation and Email services, you can gain a competitive edge. Unlock the benefits of targeted audience reach, enhanced engagement, and data-driven decision-making. Partner with us to empower your business to thrive, adapt, and excel in the digital era.

How can we partner to create value for you?

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