Biddable Media Trading and Ad Operations Practice
iSOCRATES has deep Biddable Media Trading and Ad Operations subject matter experience and teams focused on serving buyers and sellers 24/7/365 worldwide. iSOCRATES specifies, implements, manages, optimizes and reports on Ad Servers, Header Bidders, DSPs/SSPs/DMPs/CDPs and Video Platforms.
Affordable full-time, dedicated management or project-based staff augmentation, advertiser and agency relations, screenshots, reporting reconciliation, tech support and Help Desk is available on-demand.
Partners may select from any of these core iSOCRATES solutions and capabilities:
Biddable Media Trading
- MADTech and non-MADTech digital media strategy, planning, buying and selling
- Media Channels: Display, Video, Audio, Native, Connected TV, Out-of-Home, mobile, in-app and native ad support and optimization
- Creation of omnichannel campaigns within iSOCRATES Media Planner tool and DSP and/or SSP interfaces
- Media Strategy, Media Planning, Media Buying, Campaign Optimization
- Audience Development
- Audience Extension
- Site, audience and loyalty re-targeting
- Audience Retargeting and Remarketing
- Audience Extension and Audience Development
- Detailed campaign performance optimization, including: Demand-side Supply Chain Optimization and Supply-Side Chain Optimization
- Data and Data Enhanced Media strategy
- Leverage and optimize trading strategies to enhance trading performance
- MADTechBITM in-market and post campaign reporting and analytics
- Log-level pricing and yield analysis
Ad Operations
- Ad Operations, including migration support, trafficking and tag creation and management
- Direct, Private Marketplace, Guaranteed and Open Exchange
- Waterfall and fill partner management; dynamic allocation; 100% desktop and mobile ad inventory fill via direct and indirect demand supported by dedicated Yield Manager, billing, reconciliation, accounting and disbursement
- Detailed yield reporting and performance analytics to optimize ad inventory pricing, fill rates and net revenue margins
- Implement, optimize tag management
- Header bidders (PreBid.js, others)
- Extensive ongoing experience and certification in adservers, including:Google™, Microsoft Advertising, and Amazon
- Install, manage Google™ Ad Words/AdSense
- Video Player and Platforms selection and management, including: JW, Kaltura, BrightCove, Adobe™, Ooyala, FreeWheel
- Extensive monetization experience and hands-on, management of many Supply Side Platforms (SSP) and Demand Side Platforms (DSP) including: Google™, OpenX, Index, Rubicon, Microsoft Advertising, MediaMath, RTK, Pubmatic, Beeswax,Adform™
- Ad Exchanges, including: Google™ Adx, Facebook, Microsoft Advertising, Index, OpenX, Rubicon
- Dedicated team supporting Data Management Platforms(DMP) and Customer Data Platforms(CDP), including: Salesforce™, Oracle, Adobe™ and LOTAME
- Blockchain evaluation, selection, contracting, implementation, optimization and support
- Extensive ad networks experience, contacts
How can we partner to create value for you?