Case Type: Data Validation, Advanced Audience Segmentation, Shopper Propensity Modeling, Hands-on Data andAnalytics Staff Augmentation and Execution
Client Type: Top 10 Publicly-held, Global Multi-Platform Media Company
Challenge: Prepare and taxonomize 1st party historical consumer shopping data then develop advanced predictive audience shopper segmentation that will allow the client the ability to activate omnichannel at scale precision targeting and analytics specifically to maximize the impact of PROMOTIONAL marketing proven to influence shopper outcomes.
Solution: A Propensity-based Advanced Shopper Segment Proof of Concept for 5 different predictive shopper segments, a related hi-level Methodology document, and provide Case Study write-up and related marketing/training materials.
Approach: iSOCRATES developed and is testing and optimizing a value-added range of targetable North American shopper audience segments at scale that enable targeting and analysis of product categories, sub-categories or brands in support of specific client goals. All of these predictive and prescriptive-based segments derive from iSOCRATES proven ability to enhance client 1st, 2nd and 3rd party audience data.
Results: Using iSOCRATES ETL tools and data science capabilities in advanced audience segmentation including propensity modeling helps client to achieve greater display and omnichannel marketing effectiveness and measurable efficiencies for its marketer and agency clients while building far client greater differentiation and improved profit margins on a sustainable basis. Client expects to be able to deliver key new iSOCRATES-generated client benefits at the same or higher prices at scale achieving its own significant data-enhanced media revenue gains.
Case Type: Business Process Outsourcing (BPO)
Client Type: Agency supporting many different publishers’ with ad inventory monetization, yield and data needs
Challenge: Provide Ad Operations and Reporting support for both external and internal customers as requested by client with a dedicated BPO full time equivalent (FTE) that will serve to supplement and support existing staff in an economical and sustainable fashion.
Solution: iSOCRATES provides these staff augmentation services:
Results: BPO FTE is effectively and efficiently providing services at one third the cost of similar US-based staff.
Overview: Top 10 Publicly-held, global multi-platform media company, North American division
Situation: Hands-on data and analytics staff augmentation and Execution to support growth of digital revenue in a sustainable fashion
Solution: Selected appropriate platform technology, negotiated advantageous terms, implemented system and provide multi-year maintenance of DMP to allow the client to develop proprietary and partner-led shopper data-driven programmatic and non-programmatic digital media products and capabilities
Approach: iSOCRATES became the project management of client’s Salesforce Audience Studio (formerly known as Salesforce DMP) including their App's Data analysis, taxonomization and setup for ingestion to Salesforce Audience Studio. The approach used was to Transfer of Client segments to DSP, Unruly, AppNexus, Zeta, Infogroup and other Delivery Partners via the Salesforce Audience Studio, Acxiom, Neustar, and/or any other delivery method, available in platform, required or preferred by the Delivery Partner and optimize Delivery Partner audiences for campaign impression delivery and to meet campaign goals. Additionally, iSOCRATES fully activated and optimized the Salesforce Audience Studio for the client.
Results: With the support of the iSOCRATES Data & Analytics team client is now leveraging the platform with over custom 5,000 segments to develop a unified ID that merges anonymous and personally identifiable identities that can then be used to establish a single view of the customer across multiple channels.
The client is on track to grow the business from $30M to over $160M over the next five years.
Case Type: Salesforce Sales Cloud and Marketing Cloud implementation service
Client Type: Digital healthcare publisher
Challenge: Review, adopt, replace, support and maintain the existing Salesforce (Sales Cloud, Pardot, Ad Studio and Social Studio) solutions used by client.
Sales Cloud and Pardot require a review of the existing setup, recommendations for improving the set up, and implementation of the recommendations.
New Ad Studio and Social Studio solution must be implemented.
Solution: iSOCRATES team of Salesforce.com experts analyzed the sales and marketing needs of the client, evaluated the legacy use of the solutions, and redesigned the entire set of solutions for the company.
Approach: A three-phase project beginning with sales and marketing intake to establish best practice for client’s business followed by Engagement Studio set up with message threads and prototype reports.
Phase 2: review, adopt, replace, support and maintain the Salesforce Sales Cloud implementation. Phase 3: the team implemented the Ad Studio and Social Studio solutions.
Results: With the Salesforce suite successfully created the client was able to exceed the quarterly sales goals. The engagement studio allowed the client team to identify the marketing messages and targets that were most responsive to the company's offer. This resulted in the client's engagement manager being promoted to lead a sales force twice the size originally planned. Additionally, the CEO selected the iSOCRATES plus Client team to a 12-month project to train the team and continue to maintain the suite of optimized tools implemented by the project.
Case Type: Specialized B2B online and events publisher engaged iSOCRATES to manage all their ad operations services. Additionally, they required a method to provide their management and sales reps with continuously updated inventory availability.
Client Type: A leading media company in the MarTech industry, this company provides content and marketing solutions for internet marketers and the digital marketing industry. The company also produces numerous internet marketing conferences.
Challenge: Publisher needed dedicated ad operations experts to handle increasing complex client requirements as well as day-to-day campaign management.
Solution: iSOCRATES was engaged to manage all ad operations functions, including execution of display campaign launches, delivery, analytics, reporting results, and overseeing ad inventory. iSOCRATES is also tasked with responding to agency RFPs, providing insight into best practices and recommending new and innovative advertising solutions. Additionally, iSOCRATES provided this Publisher client with an automated on-demand online inventory avails system.
Approach: iSOCRATES assigned a Developer to develop the inventory availability solution and dedicates a Campaign Manager to handle all campaign implementation, reporting requirements, and inventory management. An iSOCRATES Account Manager is assigned to manage agency/client relationships, respond to RFPs, and research and recommend new advertising opportunities.
Results: The on-demand Inventory project was built and delivered from scratch in just 3 weeks with client data pulled via API from the company’s instance of DFP and delivered in Google Sheets. The client reports being very satisfied with the result and is seeking to expand its revenue and delivery operations support business relationship with iSOCRATES.
For less than the cost of a full-time employee, the client’s campaigns are trafficked promptly and effectively with experienced managerial oversight. Client sales reps rely on iSOCRATES personnel to communicate and resolve issues with their clients and agencies, freeing up scarce, valuable time to concentrate on selling.
Case Type: Search Engine Marketing (SEM)
Client Type: Specialized digital media agency
Challenge: Provide SEM Ad Operations and Reporting support for both external and internal customers on-demand with a dedicated full-time resource (FTE) that will supplement and support existing staff in an economical and sustainable fashion.
Solution: As staff augmentation, the specific tasks iSOCRATES completes each month for the client includes, but are not limited to:
Approach: We began by collecting a list of available tools, business needs and login to the platforms where the changes need to be done in terms of SEM work or for generating reports. This helps us to understand your business better, set the right expectations to serve you better. Once the team has completed the on-boarding process we will provide the following services daily, weekly, and monthly, for the 12 month term of the BPO contract:
Results: iSOCRATES specialized SEO/SEM offshore staff with U.S. account management is effectively and efficiently providing services at one-third or less the cost of similar U.S.A. only-based staff.