Business Process Outsourcing

Overview

Leveraging a flexible onshore partner success-offshore global delivery model, iSOCRATES offers partners a broad and deep range of affordable, transparently-priced technology-enabled and/or labor-based digital media and marketing services.

iSOCRATES offers select U.S. and international partners full-time, dedicated 24/7/365, end-to-end support on a Managed Service Platform (MSP) or Business Process Outsourcing (BPO) fee-for-service basis. These services include:

Media Trading and Ad Operations

iSOCRATES offers end-to-end media trading and ad operations services provided by these full-time, dedicated Google, Xandr/AppNexus, Adobe, and Salesforce specialists:

  • Team Leader
  • Optimization Manager
  • Campaign Manager
  • Strategist
  • Planner
  • Trafficker
  • Analyst

Some of the work done by these resources includes:

  • Media Strategy
  • Media Planning
  • Media Buying
  • Campaign Optimization
  • Ad Operations, including migration support, trafficking and tag creation and management
  • Audience Development
  • Audience Extension
  • Site, audience and loyalty targeting and re-targeting
  • Programmatic and non-programmatic digital media buying and selling
  • Various Advertising Channels: Display, Video, Mobile, Tablet, Paid Social, Audio, Native, Connected TV, Out-of-Home
  • Creation of omnichannel campaigns within ISOCRATES Media Planner tool and DSP interfaces
  • Hands-on, accountable campaign management of DSPs
  • Detailed performance analysis to optimize fill rates and net revenue margins for publishers
  • Perform detailed analysis to optimize campaign performance for advertisers
  • Leverage and build upon trading strategies to enhance trading performance
  • Strategy for Facebook, Instagram, Twitter, and LinkedIn
  • Campaign Build
  • Ad Copy Creation and Testing
  • Cross-device Insights
  • Bid Management and Optimization
  • Reporting and Campaign Analysis
  • Dedicated, full-time partner success management, yield management (including ad inventory pricing and analytics), audience management and optimization
  • Monetization: Header bidding, ad waterfall and fill partner management; Supply Side Platforms (SSP) Operations (Xandr/AppNexus, Google, Rubicon, Pubmatic and others)
  • Targeting, Retargeting and remarketing monetization
  • Screenshots
  • Reconciliations

Marketing Automation and Email

iSOCRATES offers end-to-end email services, including delivery, staffed by these full-time, dedicated Adobe Marketo, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Pardot and Zeta specialists:

  • Account Manager
  • Project Lead
  • Campaign Manager
  • Graphic/Creative Designer
  • Email Specialist
  • Web Developer
  • HTML Coder
  • Data Analyst
  • Quality Assurance Analyst
  • Sr. Data Developer to generate custom reports using SQL
  • Software Engineer to work on client-side/server-side scripting for creating dynamic email/newsletters

Some of the work done by these resources includes:

  • Design email and display creatives
  • Other 3rd party tools and products
  • Second party and third-party data augmentation
  • Litmus support
  • Email Marketing strategy
  • PSD to HTML conversion
  • Data Hygiene
  • Improve deliverability

Search Engine Optimization (SEO)

  • Execute search engine optimization tactics such as technical content audits, link keyword research and content analysis, on-page optimization and ongoing evaluation of objectives and goals.
  • Perform and QA keyword research to develop target lists that match up with partner goals and opportunities.
  • Recommend and execute on actionable insights through analysis of content performance data.
  • Provide technical analysis of website performance and outline areas of opportunities to improve from a content driven SEO perspective.
  • Communicate tactical content optimization strategy to internal teams as well as partners.
  • Perform comprehensive content QA audits to ensure best practice SEO guidelines are being strictly followed.
  • Develop and implement content marketing campaigns alongside internal team members to increase social sharing and organic traffic.
  • Work alongside content creation, web design and development and social media department to ensure all technical, content and social signals are being developed to help boost organic results.

Paid Search or Search Engine Marketing (SEM)

When you work with iSOCRATES, your company will achieve the visibility it deserves, positioning you as a leader in your industry and building brand awareness. Our cost-effective paid search services can ensure a steady flow of qualified leads and elimination of wasted clicks. We have you covered - from complete account restructures to new account builds, optimizing both Google and Bing, retargeting, GDN, mobile, and more through Marin. Top items we manage for you include:

  • Complete Account Restructure / New Account Build
  • Monthly Account Optimization/Updates
  • Personal Account Representative
  • Preset Monthly Account Meeting
  • Monthly Account Reporting
  • Text Ad Development and Creation
  • Competitive Keyword Research
  • Negative Keyword Implementation
  • Bid and Budget Management
  • Call & Conversion Tracking
  • Ad Extension Set-Up (location, sitelinks, etc)
  • Retargeting Ads on Search or Display
  • Display Ad Targeting

Paid Social Media

Through paid social media, go beyond organic posts to achieve greater reach while receiving direct feedback from your consumers quickly. Leverage look-a-like audiences, demographic targeting, location targeting, interest and behavior targeting, connection targeting, and even your own CRM lists to conquer the ever-changing social media landscape.

Whether your goal is to increase brand awareness or drive leads, your iSOCRATES dedicated paid social team will supercharge your performance with proven tactics to deliver the perfect messaging on the best-suited platform at the right time of day to reach your goals.

Our services include:

  • Strategy for Facebook, Instagram, Twitter, and LinkedIn
  • Campaign Build
  • Ad Copy Creation and Testing
  • Audience Targeting
  • Retargeting
  • Cross-device Insights
  • Bid Management and Optimization
  • Reporting and Campaign Analysis

From its earliest days in business, iSOCRATES has delivered our paid social media partners strategic and operational marketing consulting, implementation, ongoing platform and process execution with 24/7/365 staff augmentation.

Creative Services

iSOCRATES Creative Services and Development teams design, build and code/transcode email, social, banner, video, native, audio, and digital out of home creatives for a variety of scenarios:

  • Design, build and code/transcode email, banner and video creatives
  • Convert provided design instructions in the form of text with website links for image source to creative
  • Convert wire image to email creative
  • Gather requirements from multiple sources and build the creative
  • Well-versed in creating desktop as well as responsive email builds
  • Creatives are tested in multiple browsers and devices to make sure there are no rendering issues before final deployment
  • Banner creation for display and paid social creatives
  • Transcode and create all commercial video, audio, digital out of home, and Advanced TV/OTT formats
  • Access to creative resources, including copy, photography, video creation and editing

Business Intelligence, Reporting and Analytics

  • SisenseTM end-to-end Implementation and Support
  • Google Analytics, Adobe Analytics and other site and app-specific analytics
  • Web Analytics for SEO, PPC, Display, and Paid Social
  • Web Analytics for Revenue, Content and Audience Analysis
  • Web Analytics for UI/UX/Site Performance
  • Google Analytics, Adobe Analytics and other site- or app-specific analytics
  • Viewability analysis and reporting (MOAT, others)
  • On-demand and automated, daily, weekly, monthly, quarterly revenue and comprehensive campaign, trading partner and audience analytics, reporting and alerts
  • Business Intelligence, Dashboards, Scorecards, Data Visualization and Reporting
  • Online competitive intelligence
  • Market Intelligence
  • Tag Management
  • Testing and Optimization
  • Training and Support

Data Science and Engineering

  • Salesforce DMP-as-a-Service, your instance or use of iSOCRATES's pre-built and optimized version of Salesforce DMP
  • 1st, 2nd, and 3rd party data strategy and sourcing
  • Data entry and record hygiene
  • Metadata and taxonomy development
  • Data Onboarding with LiveRamp, Neustar, and others
  • Data Management Platform (DMP), Customer Relationship Management (CRM) and Customer Data Platform (CDP), including Salesforce.com and Adobe Marketo development and administration
  • Business Intelligence (iSOCRATES Datalytics™, others), scorecards and dashboards
  • KPI's and other metrics, including but not limited to: Reach, Frequency, upper funnel, mid-funnel, ROI, ROAS, and Sales Lift
  • Quantitative Analysis, Statistics/Econometrics
  • Standard and custom modeling and algorithm development: Audience and Customer Segmentation, Persona Development, Propensity, Predictive, Attribution, Multi-Touch Attribution (MTA), Recency, Frequency, Monetary Customer Lifetime Value (RFM-CLV)
  • Big Data, Artificial Intelligence, including Machine Learning and Deep Learning
  • ETL Tool Development
  • AWS Management
  • Website Hosting and Management

SalesforceTM  Practice

As marketing specialists, we take pride in our extensive up to date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Salesforce Marketing Cloud platforms and products, including:

  • Journey Builder
  • Email Studio
  • Salesforce DMP
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Pardot
  • Editions
  • Distributed Marketing
  • Einstein Account-Based Marketing

Our entire team is steeped in a deep understanding and hands-on experience using all aspects of the Salesforce Sales Cloud including:

  • Salesforce CRM
  • Salesforce Lightning
  • Einstein enhancements
  • Pardot
  • Salesforce CPQ and Billing
  • Other Salesforce Products, Services, and Integrations

Other Salesforce and Salesforce-certified partner products and integrations we support include:

  • Salesforce and Google alliance
  • Salesforce API Development
  • Salesforce Partner Integrations
  • Salesforce DMP, CRM onboarding with Acxiom, LiveRamp and Neustar

GoogleTM Practice

As marketing and ad operations specialists, we take pride in our extensive up-to-date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Google™ Marketing Cloud, Doubleclick brand and Google™ stack products, including:

  • Doubleclick Click Manager
  • Google™ Tag Manager
  • Google Ad Manager (F/K/A: DoubleClick for Publishers, DoubleClick Bid Manager and DoubleClick Ad Exchange)
  • Google™ Analytics
  • Google™ Marketing Platform (F/K/A: DFA and Analytics 360)
  • Google™ Adx
  • Google™ Ads/Adsense

Other Google™ and Google-certified partner products our global team is steeped in a deep understanding and hands-on experience using all aspects of and which we actively support includes:

  • Salesforce™ and Google™ alliance
  • Google™ API Development
  • Google™ Partner Integrations
  • Google™ DBM/DCM-Salesforce DMP CRM onboarding with Acxiom LiveRamp and Neustar

AdobeTM Practice

As marketing specialists, we take pride in our extensive up to date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Adobe Experience Cloud, Adobe Marketing Cloud, and Adobe Creative Suite platforms and products.
Our entire team is steeped in a deep understanding and hands-on experience using all aspects of the following:

  • Adobe Analytics (Premium and Standard)
  • Adobe Advertising
  • Adobe Audience Manager
  • Adobe Campaign
  • Adobe Dynamic Tag Management
  • Adobe Experience Manager
  • Adobe Launch Tag Management
  • Adobe Magento
  • Adobe Marketo
  • Adobe Media Optimizer
  • Adobe Primetime
  • Adobe Target
  • Adobe Creative Suite

Other Adobe and Adobe-certified partner products we support include:

  • Adobe and Google alliance
  • Adobe API Development
  • Adobe Partner Integrations
  • Adobe Audience Manager CRM onboarding with Acxiom LiveRamp and Neustar

Xandr/AppNexusTM  Practice

iSOCRATES has deep Xandr/AppNexus subject matter expertise, experience and teams focused on serving publishers, marketers and agencies 24/7/365 worldwide.

iSOCRATES specifies, implements, manages, optimizes and reports on Xandr/AppNexus Ad Server, Header Bidder (including pre-Bid), DSP, SSP and Xandr/AppNexus data products, including yield analysis and log-level analysis.

iSOCRATES operates both buy-side and sell-side seats on behalf of its partners along with full Media Trading, Ad Operations and Reporting and Analysis services.

iSOCRATES proudly offers proven, dedicated and cost-effective onshore-offshore 24/7/365 evaluation, selection, implementation, optimization, training, and support for the full range of Xandr/AppNexus™ products and solutions. iSOCRATES employees possess many years of hard-earned experience with dozens of partner and in-house deployments applying directly relevant skills and capabilities including:

  • Xandr/AppNexus™ development
  • Engineering
  • Data science
  • Analytics
  • Reporting
  • Administration, project management
  • Q&A
  • Technical writing
  • Partner success
  • Product management
  • Training

Many of our employees are Xandr/AppNexus-certified in a wide variety of skills and products. We apply these skills exclusively on behalf of North American and international partners with media and marketing services needs, including publishers, marketers and the firms that support them including agencies, data/technology providers, and other consultants.

From its earliest days in business, iSOCRATES has continuously delivered Xandr/AppNexus™ partners strategic or operational media and marketing consulting, implementation, ongoing process execution, and staff augmentation. From evaluation to contracting, from conducting Fast Start programs to optimization, from ongoing outsourcing to select staff augmentation, iSOCRATES is proud of our track record of sustained partner success.

As marketing and ad operations specialists, we take pride in our extensive up-to-date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Xandr/AppNexus™ products, including:

  • Xandr/AppNexus DSP (classic and new versions)
  • Xandr/AppNexus SSP
  • Xandr/AppNexus Yield Manager
  • Xandr/AppNexus Viewability
  • Xandr/AppNexus Tags
  • Xandr/AppNexus Log-Level Data
  • Xandr/AppNexus Pre-Bid
  • Xandr/AppNexus Analytics
  • Xandr/AppNexus APIs

AmazonTM Practice

iSOCRATES proudly offers proven, dedicated and cost-effective onshore-offshore 24/7/365 evaluation, selection, implementation, optimization, training, and support for the full range of Amazon™ products and solutions.

iSOCRATES employees possess years of experience with dozens of partner and in-house deployments applying directly relevant skills and capabilities.

A lot goes into making any Amazon evaluation, implementation or ongoing support successful. Here is just a bit of what our Amazon specialists help partners with:

  • Sponsored Products
  • Sponsored Brands
  • Stores
  • Display Ads
  • Video Ads
  • Custom Ads
  • Amazon DSP

Zeta GlobalTM Practice

iSOCRATES proudly offers proven, dedicated and cost-effective onshore-offshore 24/7/365 evaluation, selection, implementation, optimization, training, and support for the full range of Zeta™ products and solutions.

iSOCRATES employees possess years of experience with dozens of partner and in-house deployments applying directly relevant skills and capabilities.

A lot goes into making any Zeta evaluation, implementation or ongoing support successful. Here is just a bit of what our Zeta specialists help partners with:

  • Email
  • Social Media
  • Zeta DSP
  • Zeta Data Cloud
  • Connected Email (retargeting)
  • Direct Mail

SisenseTM Practice

iSOCRATES proudly offers proven, dedicated and cost-effective onshore-offshore 24/7/365 evaluation, selection, implementation, optimization, training, support and ongoing management of the full range of SisenseTM products and solutions.

iSOCRATES employees possess extensive training and experience with partner and in-house deployments applying directly relevant skills and capabilities including:

  • Sisense development
  • Engineering
  • Data science
  • Analytics
  • Reporting
  • Administration, project management
  • Q&A
  • Technical writing
  • Training

Many of our employees are Sisense-certified in a wide variety of skills and products. We apply these skills exclusively on behalf of North American and international partners with media and marketing services needs, including publishers, marketers and the firms that support them including agencies, data/technology providers, and other consultants.

iSOCRATES continuously delivers Sisense partner's strategic or operational media and marketing consulting, implementation, ongoing process execution, and staff augmentation. From evaluation to contracting, from conducting Fast Start programs to optimization, from ongoing outsourcing to select staff augmentation, iSOCRATES is proud of our track record of sustained partner success.

As marketing ad technology and operations specialists, we take pride in our extensive up-to-date training and our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Sisense products, including:

  • Sisense for Windows
  • Sisense for Linux
  • Sisense for Cloud Data Teams
  • Sisense for BI and Analytics Teams
  • Sisense for Product Teams

iSOCRATES also has expert-level knowledge and hands-on experience using other Sisense and Sisense-certified products. We actively support the following:

  • Sisense API Development
  • Sisense Embedding
  • Sisense Partner Integrations
  • Sisense-Salesforce
  • Sisense-Adobe
  • Sisense-Google

Administrative Services

  • Management and staff augmentation
  • Publisher Development
  • Advertiser and agency relations
  • Partner success
  • Legal forms development and contracting
  • Accounting, receivables management and collection, reconciliation
  • Video and display content syndication services
  • CMS Management (WordPress, Drupal, others)
  • Vendor RFP/RFI Creation/Response

Data Onboarding, Modeling and Activation

All procedures and processes are executed with full security in place for all data.

Partner makes available customer data with Personally identifiable information, activities and information required to build effective customer relationship management (CRM)/customer data platform (CDP) audiences for targeting.

iSOCRATES:

  • Securely analyzes and processes data customer file(s) for audience development and onboarding
  • Develops custom partner customer data profiles for use in creating CRM/CDP audiences for targeting
  • Securely processes and assembles partner customer file(s) and sends to selected onboarding partners for digital ID match
  • Confirms file(s) receipt, successful processing, and develops additional audiences creating partner CRM/CDP audiences
  • Distributes partner CRM/CDP audiences to activation platforms and for data modeling
  • Data modeling develops partner CRM/CDP audience look-a-like and/or propensity models to increase reach of qualified prospects
  • Via activation platforms: uses partner CRM/CDP audiences for targeting advertising to customers and prospects

iSOCRATES helps you plan and execute data collection / management, digital media and marketing

Just as sports equipment can vary by purpose and circumstance, partner needs and budgets vary. Our global partner engagement teams are available to provide:

  • An Audit, Assessment, Strategic Plan, Playbook, and Vendor Evaluation/Selection/Contracting support
  • Implementation or optimization of an existing or new Ad Tech or MarTech product or platform instance or process
  • On-going management and optimization of all things Google™, Salesforce™, Adobe™, Xandr/AppNexus™, Amazon™, and Zeta™ end-to-end or as much or as little as needed
  • Turnkey or custom execution of individual aspects of your data, media and marketing needs
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