Business Process Outsourcing

Overview

Leveraging a flexible onshore-offshore staffing model, iSOCRATES offers clients a broad and deep range of affordable, transparently-priced technology-enabled and/or pure labor-based media and marketing services. These services are available to be performed remotely or on-site with or without supervision.

ISOCRATES offers select U.S. and international clients full-time, dedicated 24/7/365, end-to-end support on a fee-for-service or FTE basis. These services include:

Media Trading and Ad Operations

  • Media Strategy, Media Planning, Media Buying, Campaign Optimization
  • Ad Operations, including migration support, trafficking and tag creation and management
  • Audience Development
  • Audience Extension
  • Site, audience and loyalty re-targeting
  • Programmatic and non-programmatic digital media buying and selling
  • Various Media Channels: Display, Video, Audio, Native, Connected TV, Out-of-Home
  • Creation of omnichannel campaigns within ISOCRATES Media Planner tool and DSP interfaces
  • Hands-on, accountable campaign management of DSPs
  • Detailed performance analysis to optimize fill rates and net revenue margins for publishers
  • Perform detailed analysis to optimize campaign performance for advertisers
  • Leverage and build upon trading strategies to enhance trading performance
  • Header bidding, ad waterfall and fill partner management
  • Yield management, including ad inventory pricing and analytics
  • Dedicated, full-time account management, yield management, audience management and optimization
  • Monetization: Supply Side Platforms (SSP) Operations (AppNexus, Google, Rubicon, Pubmatic, RTK, others)
  • Retargeting and remarketing monetization
  • Display, mobile, video and other types of ad units
  • Screenshots
  • Reconciliations

Search Engine Optimization (SEO)

We boost SEO results with tactics that outlast trends, using the entire search engine page to build your brand, while helping customers find exactly what they need.

SEO is the process of acquiring traffic from "organic" or "natural" search results on search engines by ranking for phrases or terms which define your products/business/services. Ranking high on organic search results therefore creates strong visibility for your brand at lower cost of acquisition. As an SEO agency we aim to continuously evolve! With that in mind we develop and create processes which enable us to streamline our workflows and implement strategies which are ahead of trends.

A lot goes into making any SEO strategy successful. We have listed below a little of what we do:

  • Execute search engine optimization tactics such as technical content audits, link keyword research and content analysis, on-page optimization and ongoing evaluation of objectives and goals.
  • Perform and QA keyword research to develop target lists that match up with client goals and opportunities.
  • Recommend and execute on actionable insights through analysis of content performance data.
  • Provide technical analysis of website performance and outline areas of opportunities to improve from a content driven SEO perspective.
  • Communicate tactical content optimization strategy to internal teams as well as clients.
  • Perform comprehensive content QA audits to ensure best practice SEO guidelines are being strictly followed.
  • Develop and implement content marketing campaigns alongside internal team members to increase social sharing and organic traffic.
  • Work alongside content creation, web design and development and social media department to ensure all technical, content and social signals are being developed to help boost organic results.

Search Engine Marketing (SEM)

Our roots in Search Engine Marketing run deep and we know the space moves fast. Working closely with other channels, we develop the most cost-effective ways to help people find you - always putting customers' needs first. The key services are:

  • Keyword research
  • Campaign mapping
  • Ad creation
  • Bid management
  • Multi-variant testing
  • Localization
  • Optimization

Reporting and Analytics

  • Web Analytics for SEO and PPC
  • Web Analytics for Revenue, Content and Audience Analysis
  • Web Analytics for UI/UX/Site Performance
  • Google Analytics, Adobe Analytics and other site- or app-specific analytics
  • Viewability analysis and reporting (MOAT, others)
  • On-demand and automated, daily, weekly, monthly, quarterly revenue and comprehensive campaign, trading partner and audience analytics, reporting and alerts
  • Business Intelligence, Data Visualization and Reporting
  • Tag Management
  • Testing and Optimization
  • Training and Support

Data Science and Engineering

  • Salesforce DMP-as-a-Service, your instance or use of iSOCRATES’s pre-built and optimized version of Salesforce DMP
  • 1st, 2nd, and 3rd party data strategy and sourcing
  • Data entry and record hygiene
  • Metadata and taxonomy development
  • Data Onboarding with Acxiom LiveRamp, Neustar, and others
  • Data Management Platform (DMP), Customer Relationship Management (CRM) and Customer Data Platform (CDP), including Salesforce.com and Adobe Marketo development and administration
  • Business Intelligence (iSOCRATES Datalytics™, others), scorecards and dashboards
  • KPI’s and other metrics, including but not limited to: Reach, Frequency, upper funnel, mid-funnel, ROI, ROAS, and Sales Lift
  • Quantitative Analysis, Statistics/Econometrics
  • Standard and custom modeling and algorithm development: Audience and Customer Segmentation, Persona Development, Propensity, Predictive, Attribution, Multi-Touch Attribution (MTA), Recency, Frequency, Monetary Customer Lifetime Value (RFM-CLV)
  • Big Data, Artificial Intelligence, including Machine Learning and Deep Learning

SalesforceTM Practice

As marketing specialists, we take pride in our extensive up to date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Salesforce Marketing Cloud platforms and products, including:

  • Journey Builder
  • Email Studio
  • Salesforce DMP
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Pardot
  • Editions
  • Distributed Marketing
  • Einstein Account-Based Marketing

Our entire team is steeped in a deep understanding and hands-on experience using all aspects of the Salesforce Sales Cloud including:

  • Salesforce CRM
  • Salesforce Lightning
  • Einstein enhancements
  • Pardot
  • Salesforce CPQ and Billing
  • Other Salesforce Products, Services, and Integrations

Other Salesforce and Salesforce-certified partner products and integrations we support include:

  • Salesforce and Google alliance
  • Salesforce API Development
  • Salesforce Partner Integrations
  • Salesforce DMP, CRM onboarding with Acxiom, LiveRamp and Neustar

Google Practice

As marketing and ad operations specialists, we take pride in our extensive up-to-date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of Google™ Marketing Cloud, Doubleclick brand and Google™ stack products, including:

  • Doubleclick Click Manager
  • Google™ Tag Manager
  • Doubleclick Bid Manager
  • Doubleclick for Publishers(DFP)
  • Google™ Analytics
  • Google™ Analytics 365
  • Doubleclick for Advertisers (DFA)
  • Google™ Adx
  • Google™ Adwords/Adsense

Other Google™ and Google-certified partner products our global team is steeped in a deep understanding and hands-on experience using all aspects of and which we actively support includes:

  • Salesforce™ and Google™ alliance
  • Google™ API Development
  • Google™ Partner Integrations
  • Google™ DBM/DCM-Salesforce DMP CRM onboarding with Acxiom LiveRamp and Neustar

AppNexus™ Practice

iSOCRATES has deep AppNexus subject matter expertise, experience and teams focused on serving publishers, marketers and agencies 24/7/365 worldwide.

iSOCRATES specifies, implements, manages, optimizes and reports on AppNexus Ad Server, Header Bidder (including pre-Bid), DSP, SSP and AppNexus data products, including yield analysis and log-level analysis.

iSOCRATES operates both buy-side and sell-side seats on behalf of its clients along with full Media Trading, Ad Operations and Reporting and Analysis services.

iSOCRATES proudly offers proven, dedicated and cost-effective onshore-offshore 24/7/365 evaluation, selection, implementation, optimization, training, and support for the full range of AppNexus™ products and solutions. iSOCRATES employees possess many years of hard-earned experience with dozens of client and in-house deployments applying directly relevant skills and capabilities including:

  • AppNexus(TM) development
  • Engineering
  • Data science
  • Analytics
  • Reporting
  • Administration, project management
  • Q&A
  • Technical writing
  • Account management
  • Product management
  • Training

Many of our employees are AppNexus-certified in a wide variety of skills and products. We apply these skills exclusively on behalf of North American and international clients with media and marketing services needs, including publishers, marketers and the firms that support them including agencies, data/technology providers, and other consultants. From its earliest days in business, iSOCRATES has continuously delivered AppNexus™ clients strategic or operational media and marketing consulting, implementation, ongoing process execution, and staff augmentation. From evaluation to contracting, from conducting Fast Start programs to optimization, from ongoing outsourcing to select staff augmentation, iSOCRATES is proud of our track record of sustained client success.

As marketing and ad operations specialists, we take pride in our extensive up-to-date training and both our current and historical experience with architecting, building, delivering, documenting, and supporting the full range of AppNexus™ products, including:

  • AppNexus DSP (classic and new versions)
  • AppNexus SSP
  • AppNexus Yield Manager
  • AppNexus Viewability
  • AppNexus Tags
  • AppNexus Log-Level Data
  • AppNexus Pre-Bid
  • AppNexus Analytics
  • AppNexus APIs

Email and Marketing Automation

iSOCRATES has deep Email and Marketing Automation subject matter expertise, experience and teams focused on serving publishers, marketers, agencies, and suppliers 24/7/365 worldwide.

iSOCRATES offers end-to-end email services, including delivery, staffed by these full-time, dedicated Marketo, Salesforce Sales Cloud, Salesforce Marketing Cloud, Salesforce Pardot, and Zeta specialists:

  • Account Manager
  • Project Lead
  • Campaign Manager
  • Graphic/Creative Designer
  • Email Specialist
  • Web Developer
  • HTML Coder
  • Data Analyst
  • Quality Assurance Analyst
  • Sr. Data Developer to generate custom reports using SQL
  • Software Engineer to work on client-side/server-side scripting for creating dynamic email/newsletters
  • Other 3rd party tools and products
  • Second party and third-party data augmentation
  • Litmus support
  • Email Marketing strategy

Some of the other work done by these resources include:

  • Design email and display creatives
  • PSD to HTML conversion
  • Data Hygiene
  • Improve deliverability

Administrative Services

  • Management and staff augmentation
  • CRM Operations
  • CDP and DMP operations
  • Publisher Development
  • Advertiser and agency relations
  • Account Management
  • Legal forms development and contracting
  • Accounting, receivables management and collection, reconciliation
  • Site, audience and loyalty re-targeting
  • Access to creative resources, including copy, photography, video creation and editing
  • Video and display content syndication services
  • Online competitive intelligence
  • Market Intelligence
  • ETL Tool Development
  • AWS Management
  • Website Hosting and Management
  • CMS Management (WordPress, Drupal, others)
  • Vendor RFP/RFI Creation/Response

In-house or outsourced, we help you plan and execute

Just as sports equipment can vary by purpose and circumstance, client needs and budgets can vary. Our engagement teams typically:

  • Provide an Assessment, Playbook or Evaluation/Selection/Contracting
  • Optimize the existing instance or process
  • Implement a new Email and/or Marketing Automation instance
  • Administer, manage and optimize all things Salesforce™, Adobe™ and Zeta™ end-to-end or as much or as little as needed.
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