Business Process Outsourcing (BPO) Capabilities & Services

iSOCRATES offers select U.S. and international clients full-time, dedicated 24x7x365, end-to-end support on a fee-for-service basis. These services include:


  • Management and staff augmentation
  • Ad Operations
  • CRM Operations
  • CDP and DMP operations
  • Publisher Development
  • Advertiser and agency relations
  • Legal forms development and contracting
  • Accounting
  • Receivables management and collection

Media Trading

  • Various Media Channels: Display, Video, Audio, Native, Connected TV, Out-of-Home
  • Creation of omnichannel campaigns within iSOCRATES Media Planner tool and DSP interfaces
  • Hands-on management of DSPs to manage campaigns on budget, on time, and exceeding performance goals
  • Perform detailed performance analysis to constantly optimize fill rates and net revenue margins for publishers, and perform detailed analysis to optimize campaign performance for advertisers
  • Leverage and build upon trading strategies to enhance trading performance
  • Header bidding, ad waterfall and fill partner management

Technology and Related Support Services

  • Header bidders (PreBid.js, others)
  • Ad servers (e.g., Google DFP and DFA, AppNexus, OAS, SmartAdServer)
  • Video Player and Platforms selection and management (e.g., JW, Kaltura, BrightCove, Ooyala, FreeWheel)
  • Ad Exchanges (e.g., Google Adx, Facebook, AppNexus, Index, OpenX, Rubicon)
  • Salesforce DMP (fka Krux), Oracle BlueKai, ADOBE Audience Manager
  • Monetization: Supply Side Platforms (SSP) Operations (AppNexus, Google, Rubicon, Pubmatic, RTK, others)
  • Display, mobile, video and other types of ad units
  • WordPress and other content management systems
  • CRM
  • Retargeting and remarketing Monetization
  • Dedicated, full-time account management, yield management, audience management and optimization
  • DSPs (AppNexus, Beeswax, Google DBM, MediaMath)
  • Google Ad Words/AdSense integration and management
  • Tag Management
  • Screenshots
  • Reconciliations

Data Science, Marketing Science, Data Management, Modeling, Analytics and Reporting

  • Salesforce DMP-as-a-Service, your instance or use of iSOCRATES’s pre-built and optimized version of Salesforce DMP
  • 1st, 2nd, and 3rd party data strategy and sourcing
  • Data entry and record hygiene
  • Metadata and taxonomy development
  • Data Onboarding with Acxiom LiveRamp, Neustar, and others
  • Data Management Platform (DMP), Customer Relationship Management (CRM) and Customer Data Platform (CDP), including development and administration
  • Business Intelligence (iSOCRATES DatalyticsTM, others), scorecards and dashboards
  • Data Visualization
  • KPI’s and other metrics, including but not limited to: Reach, Frequency, upper funnel, mid-funnel, ROI, ROAS, and Sales Lift
  • Google Analytics, Adobe Analytics and other site- or app-specific analytics
  • Viewability analysis and reporting (MOAT, others)
  • On-demand and automated, daily, weekly, monthly, quarterly revenue and comprehensive campaign, trading partner and audience analytics, reporting and alerts
  • Quantitative Analysis, Statistics/Econometrics
  • Standard and custom modeling and algorithm development: Audience and Customer Segmentation, Persona Development, Propensity, Predictive, Attribution, Multi-Touch Attribution (MTA), Recency, Frequency, Monetary Customer Lifetime Value (RFM-CLV)
  • Big Data, Artificial Intelligence, including Machine Learning and Deep Learning

Additional Services Available

  • SEO/SEM services
  • Audience Development
  • Audience Extension
  • Site, audience and loyalty re-targeting
  • Access to creative resources, including copy, photography, video creation and editing
  • Video and display content syndication services
  • Online competitive intelligence
  • Market Intelligence
  • ETL Tool Development
  • AWS Management
  • Website Hosting and Management
  • CMS Management (WordPress, others)
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