Campaign Manager – SFMC

Job Title: Campaign Manager – SFMC

Employer: iSOCRATES MAdTech Private Limited

Reports to: Associate Manager

Location: Mysuru, Karnataka, India

About iSOCRATES

iSOCRATES advises on, builds, owns, and manages mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTech Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers. iSOCRATES has two lines of business: Products (MADTechBI™) and Services (Consulting: Strategy and Operations; Managed Services). iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered and with its expert Engagement and Partner Success teams based in Saint Petersburg, Florida, U.S.A., and has its own global delivery center in Mysuru, Karnataka, India.

Primary Job Responsibilities:

The Campaign Manager will be responsible for the quality and delivery of a campaign for a client, including tactical recommendations, campaign management, campaign development, QA and reporting calling on specialist roles when necessary (e.g., Creative). This is a role to work in a fast-paced technology support environment using innovative technologies while having the ability to work with enterprise clients face-to- face. Creative problem solving and troubleshooting skills will lead to success in this position and future advancement!

Role/Responsibilities:

  • Gathering campaign requirements, timelines and finalizing briefing
  • Coordinate with cross functional team to drive email development
  • Managing the creative process if required
  • Analyze provided html assets and revise where necessary
  • Campaign configuration, Audience creation, management and data troubleshooting (not responsible for the data integrity – BSA)
  • Quality Assurance and testing of campaign
  • Campaign performance tracking & reporting
  • Management of campaigns and communications of time, scope, cost
  • Managing & maintaining campaign documentation
  • Client and internal training on campaign process, platform tools & custom applications
  • Campaign/trigger monitoring & issue resolution management
  • Internal & external training of platform, tools & custom applications
  • Day to day support of specific platform & custom applications for self-deployment clients
  • Active participation in internal and external calls to understand upcoming projects or campaigns
Experience

  • 3+ years related full-time experience in SFMC platform and customer support or client services environment
  • Must have strong understanding of customer service standards
  • Must have strong critical thinking skills
  • Working knowledge of HTML/CSS (Nice to have)
  • Working knowledge on the relational database structure (primary and unique keys, sister table joins)
  • Prior experience building email campaigns and setting up user-initiated emails using SFMC
  • Should have the knowledge of building block-based designs using content builder in SFMC
  • Exposure on setting up Data Extension and AMPscripts for dynamic coding in SalesForce Marketing Cloud
  • Build emails and landing pages using HTML/CSS/Media Queries/AMPScripts (Nice to have)
  • Self-starter who requires minimum supervision
  • Strong written and oral communication skills
  • Must have the ability to multi-task and prioritize work independently
  • Familiarity with project management methodologies; understanding of scope,
  • requirement gathering, dependencies, and scheduling work
  • Must have a high attention to detail with the ability to produce flawless work in rapid succession
  • Must possess effective communication skills when speaking to technical and non-Technical
If you are interested and your profile matches the requirements mentioned, please send your profile to [email protected]. For more information visit our website https://isocrates.com

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