Manager – Email Operations

Title: Manager – Email Operations

Employer: iSOCRATES MAdTech Private Limited

Reports to: Manager, MarTech

Location: Mysuru, Karnataka, India

Introducing iSOCRATES

iSOCRATES advises on, builds, owns, and manages data-driven, mission-critical marketing and advertising platforms, technologies, and processes as the Global Leader in MadTech Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.

iSOCRATES has two lines of business: Products (MAdTechBI™) & Services (Consulting: Strategy and Operations; Managed Services).

iSOCRATES is staffed 24/7/365 with its own proven technology-enabled marketing and advertising platform specialists who save partners money, time, and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered and with its expert Partner Success team based in Saint Petersburg, Florida, U.S.A., and has its own global delivery center in Mysuru, Karnataka, India.

Job Description

We are looking for a Managerial role to manage end to end activities for Mar Tech Delivery team working with our internal Partner Success team.

Roles and Responsibilities

 

  • Manage a team of executives ensuring campaigns are completed on time and to a high standard collaborate with our partner success team and customer in gather requirements work with a number of clients to create direct and email marketing campaigns which meet their briefs and helps them to achieve their ROI
  • Plan and implement marketing campaigns across all direct/email marketing channels which includes internal B2B marketing using Pardot and SF CRM
  • Report campaign success to the marketing manager on a weekly, monthly and quarterly basis or requested by the customer
  • Be aware of current customer trends to implement into the campaigns
  • Create a testing report which analyses the success of the email marketing campaigns
  • Use the testing reports to improve the overall email marketing success
  • Use Analytics tools to assess how effective email and direct marketing campaigns have been in terms of ROI and meeting targets
  • Coordinate and deliver customer communication emails to achieve marketing goals
  • Coordinate with content and marketing teams in development of newsletters and marketing content for customers
  • Ensure that email messages clearly convey brand clarity and consistency
  • Enforce email best practices and standard naming conventions
  • Ensure emails meet high and quality deliverability standards
  • Develop strategies to improve email channels in all areas
  • Develop innovative email marketing techniques to increase sales and revenue
  • Plan and execute email marketing campaigns
  • Analyze campaign results and recommend improvements to achieve campaign objectives
  • Stay abreast with latest developments in email marketing fields
  • Work with creative team in developing effective messaging strategies and creating compelling email designs
  • Maintain email addresses and determine email themes and delivery timings
  • Develop standard procedures, QA checklists, testing documents to execute email campaigns
  • Evaluate team performance and schedule job training’s to team members, manage internal reporting

Requirements

 

  • A proven track record of managing similar direct/email marketing campaigns
  • A strong understanding of email marketing technologies e.g. SFMC, Zeta, Adobe, Pardot, Hubspot, SF CRM, SF DMP
  • Strong leader that works well under pressure
  • Must have the ability to manage large marketing budgets effectively
  • Proven ability to work within tight deadlines
  • Must be an analytical yet creative thinker can create flawless copy and be able to proof read to a high standard

If you are interested and your profile matches the requirements mentioned, please send your profile to [email protected]. For more information visit our website https://isocrates.com

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