QA Analyst

Job Title: QA Analyst (Full-time)

Employer: iSOCRATES MAdTech Private Limited

Reports to: Team Lead – Email Marketing

Location: Mysuru, Karnataka, India

Introducing iSOCRATES

iSOCRATES advises on, builds, owns, and manages mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTech Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers. iSOCRATES has two lines of business: Products (MADTechBI™) and Services (Consulting: Strategy and Operations; Managed Services). iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered and with its expert Engagement and Partner Success teams based in Saint Petersburg, Florida, U.S.A., and has its own global delivery center in Mysuru, Karnataka, India.

Roles and Responsibilities

The QA Analyst works directly with the email marketing operations team to check and confirm the quality of all outputs

  • To check email campaign setup with provided details, list/audience selection, HTML coding errors, issue with landing page build
  • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution
  • Must have knowledge working on ESPs such as Pardot, SFMC, Listrak, Adobe or similar platforms
  • Must have experience testing campaigns using Litmus, email acid or similar QA tools
  • Check the performance report i.e. metrics with that of the deployed campaign along with that of the url links used in the email campaign
  • Responsible for the evaluation, analysis, design and implementation of QA policies and procedures
  • Serves as support contact for QA activities for all internal client teams
  • Proactively identifies potential QA issues and works with internal resources on solutions
  • Continuous evaluation and enhancement of the QA cycle and test practices
  • Assists in reinforcing positive client relationships via 100% trust worthy quality control
  • Execute test cases (manual and automated) and test plans across multiple platforms
  • Own and perform QA of all email and push campaigns including creative, audience targeting, tracking links, site experience, test setup, and scheduling
  • Must be able to learn all aspects of the ad servers and how to appropriately schedule campaigns. Must understand delivery guidelines and tactics to ensure accurate campaign delivery
  • Ensure all campaigns ship error-free, including one-off sends, transactional emails, and automated programs
  • Develop, implement and document QA process to monitor email to site experience for both batch and automated campaigns
  • Validate email and push renderings across all clients, devices, and screens, and work with the Lifecycle Marketing Managers, Graphic Designers, and Creative Project Manager to correct as needed for the optimal experience and our brand standards
  • Build, communicate, and reinforce new and existing processes, workflows, and accountabilities to improve cross-functional and intra-team execution

If you are interested and your profile matches the requirements mentioned, please send your profile to [email protected]. For more information visit our website https://isocrates.com

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