Search Engine Optimization (SEO) Specialist
Title: Search Engine Optimization (SEO) Specialist
Employer: iSOCRATES MAdTech Private Limited
Reports to: Manager, MarTech
Location: Mysuru, Karnataka, India
iSOCRATES advises on, builds, owns, and manages data-driven, mission-critical marketing and advertising platforms, technologies and processes as the Global Leader in MadTech Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.
iSOCRATES has two lines of business: Products (MAdTechBI™) and Services (Consulting: Strategy and Operations; Managed Services). iSOCRATES is staffed 24/7/365 with its own proven technology-enabled marketing and advertising platform specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered and with its expert Partner Success team based in Saint Petersburg, Florida, U.S.A., and has its own global delivery center in Mysuru, Karnataka, India.
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
- Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- 2 to 4 years of relevant work experience in Search Engine Optimization
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (SEMrush, AHrefs and Google Search Console)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
Bachelor’s/Master’s Computer Science or equivalent quantitative degree plus combination of education, training and experience that provides the required knowledge skills and abilities do the job.