Data Management Practice
Better and Faster Data Decisions: iSOCRATES® Leads the Way
Drive Profitable Business Growth with Data Management Innovation
At the heart of every successful strategy lies the power of data-driven decision-making. Implements data projects faster, with pinpoint accuracy, and unparalleled efficiency.
This vision is not only attainable but also transformative, and it’s what we at iSOCRATES® aim to deliver.
Welcome to a new era of data innovation, where we empower you to turn your data into your most valuable asset.
iSOCRATES has been a trusted partner to the MADTech (Marketing, Advertising & Data Tech) industries for over a decade. Our bench of industry and technology experts specialize in helping businesses harness the power of data to make informed decisions, enhance customer experiences, and drive growth.
Implementing data projects in marketing can be complex, given the diversity of data sources, the ongoing changes in APIs and other connectors, and the nature of consumer data, both first and third party data.
iSOCRATES can play a crucial role in mitigating these challenges:
Data Standardization and ETL
Data is typically scattered across various platforms and systems, leading to data fragmentation and silos. This makes it challenging to get a unified view of customer behavior and marketing performance.
iSOCRATES can help consolidate data from multiple sources, such as ad platforms, CRM systems, and website analytics, into a centralized data repository. This enables organizations to break down data silos and gain a holistic view of their audience and campaign performance.
Data Quality and Hygiene
Inaccurate, incomplete, or outdated data can lead to incorrect insights and ineffective marketing campaigns.
iSOCRATES monitors data connectors on a 365/24/7 basis. We offer data hygiene services to clean and enrich data. We remove duplicate customer records, correct data errors, and append missing information, ensuring that organizations work with high-quality data for better decision-making.
Scalability and Performance
As organizations grow, managing and processing large volumes of data in real-time becomes a challenge, affecting campaign performance.
iSOCRATES can design scalable data architectures and employ cloud-based solutions to handle increasing data loads. This ensures that organizations can maintain high-performance levels even during periods of rapid growth.
Personalization and Targeting
Personalizing marketing messages and targeting the right audience at the right time on the right channel is essential for success, but it can be challenging without actionable insights about prospects, customers and audiences.
iSOCRATES can help organizations build customer segments and profiles based on their data. We help clients understand their most profitable, most engaged and most likely to repeat audiences for more efficient media investments. We employ look-alike modeling to find best prospects for new customer acquisition. We can also implement advanced analytics and machine learning algorithms to improve targeting and personalization efforts, increasing the efficiency and effectiveness of marketing campaigns.
ROI Measurement and Attribution
Accurately measuring the ROI of marketing campaigns and attributing conversions to specific touchpoints can be complex in an omni-channel environment. Marketers are challenged to include all channels in the analytics, due to differing ability to directly track conversions across channels.
iSOCRATES can implement advanced attribution models, marketing mix models and analytics to help organizations track and measure the impact of marketing efforts accurately. This ensures that marketing budgets are allocated effectively based on data-driven insights.
Delivering Excellence in Data Management
Our suite of services covers a wide range of data management needs, ensuring that your data is not just collected but leveraged effectively to achieve your business goals.
Unlock the Potential of Your Data
Effective data management starts with proper data onboarding. We help you seamlessly collect, organize, and ingest data from various sources, ensuring its accuracy and completeness. Our experts ensure that your data is ready for analysis, enabling you to make data-driven decisions.
Website and Mobile Analytics
Optimize Your Online & Mobile Presence
Our analytics services empower you to gain insights into user behavior, website and app performance, and visitor engagement, to superior results, with:
- GA4 Expertise: We seamlessly integrate Google Analytics 4 (GA4) across your digital properties, setting up custom events, enhanced e-commerce tracking, and user-centric reporting for deeper insights into user behavior and cross-platform tracking.
- Adobe Analytics Proficiency: Our experts configure Adobe Analytics to your unique needs, creating custom reports, dashboards, and advanced analyses to uncover hidden patterns and optimize marketing strategies.
- Google Analytics 360 Mastery: We offer enterprise-grade analytics, seamless data integration, advanced attribution modeling, and optimization recommendations within Google Analytics 360, ensuring comprehensive insights for large enterprises.
- In addition to our analytics expertise, we excel in Cloud solutions like AWS and data warehousing solutions like Snowflake. We further optimize by seamlessly integrating with BI tools including PowerBI, Sisense and Tableau turning your data into actionable insights.
Clean, Accurate, and Reliable Data
Clean data is essential for making informed decisions. Our data hygiene services ensure that your data is free from duplicates, errors, and inconsistencies. We employ advanced data cleansing techniques to maintain data quality and integrity.
Managing DMPs, CRMs, CDPs
Centralize and Leverage Your Data Ecosystem
We help you manage your Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and Customer Data Platforms (CDP). Our experts ensure seamless data flow between these systems, allowing you to create a unified customer profile and deliver personalized experiences.
Data Security and Compliance
Protect Your Most Valuable Asset
Data security and compliance are paramount. We implement robust data security measures and ensure that your data management practices align with industry regulations, including GDPR, CCPA, and HIPAA, to safeguard your first-party data and maintain customer trust.
Data Visualization and Reporting
Visualize Your Success
Our data management services include data visualization and reporting to transform complex data into actionable insights. We use tools like Tableau, Power BI, Sisense and custom dashboards to provide you with intuitive, real-time reports tailored to your business needs.
Data Strategy and Consulting
Strategic Insights for Growth
Our experienced data strategists provide consulting services to help you develop data-driven strategies that align with your business objectives. Whether you’re looking to expand, optimize, or innovate, we’re here to guide you on your data journey.
Continuous Monitoring and Optimization
Stay Ahead with Ongoing Support
Data management is an ongoing process. We offer continuous monitoring and optimization services to ensure that your data stays relevant and effective. We adapt to evolving industry trends and technologies to keep your data strategy ahead of the curve.
Start your data journey
We are dedicated to helping you unlock the full potential of your data. Our tailored data management solutions cater to businesses of all sizes and industries. Our cost-effective, time-efficient global delivery model ensures that not only is top tech talent at your disposal, but you also get the advantage of improved data accuracy, automation, and business efficiency.
Partner with iSOCRATES today to drive growth, enhance customer experiences, and make data-driven decisions with confidence.
How can we partner to create value for you?