Data Management + Visualization
Data Management + Visualization
It all starts with your data. Our in-depth Discovery process ensures all relevant current data sources and new external data opportunities are identified as we mine your data, and combine existing and potential sources into a comprehensive database created specifically for your organization. Our team tracks and updates your data and connections with internal and external data sources on an always-on cadence so that you have access to the most current insights and performance reporting for your organization.
We manage your data, data connections, data lake, data warehouse and business intelligence tools, integrating your data into a securely hosted analytics-ready environment that you can access at any time on a 365/24/7 basis.
In order to leverage your data to extract more efficiency and effectiveness from your organization, our team extracts and transforms your data, using advanced data hygiene and data standardization processes. We transform your data into data models that are understandable and sustainable. Data transformation, hygiene and standardization is the foundation for artificial intelligence.
Our data management and cleansing process process consolidates your data, standardizes it, creates a single view of customers across business units and makes the data that is critical to your organization’s success easier to access, view, understand and use for decision-making.
Our data enrichment process provides the data needed to augment your customer records with new data variables from new sources to maximize insights about your customers, and develop strategies to acquire new customers, drive repeat purchasing and achieve your business objectives.
Data Visualization + Reporting
With your data standardized and consolidated, our team delivers it through an insights visualization platform with a comprehensive view of your current actionable insights. With a dashboard to show real-time changes in your marketing performance, customer behaviors, and sales targets, your dashboard can help drive smarter multichannel customer activation and engagement.
Our data visualization platform contains an easy-to-use graphical analysis of your markets, business units, customers, channels and campaigns, making collaboration between sales and marketing teams seamless and efficient and making communication with executive stakeholders effective.
What will you see in your Insights Portal Dashboards? Our pre-built dashboards are purpose-built for marketing, enabling always-on campaign and sales performance metrics. Our dashboards enable automated alerts and notifications for goal tracking and to identify issues needing immediate action. They utilize advanced analytics and artificial intelligence (AI) for predictive modeling and improved user experience using natural language processing (NLP). We design and manage custom dashboards to meet the data visualization and performance reporting needs based on client-partner business requirements. Dashboards have secure, permission-based access by business unit, role and user, to manage access across the organization.
How can we partner to create value for you?