iSOCRATES Advertiser and Agency DatalyticsTM solution
Delivers a full Marketing Campaign Business Intelligence solution across your marketing display, video, native, email, social and search campaigns
Retrieves and combines data with DatalyticsTM ETL from all campaign delivery including publisher direct and programmatic campaigns including all data sources in your Mar Tech and Ad Tech stack
Integrates and maps the data from your ad servers, DSPs, premium publishers, ad viewability, brand safety, measurement, conversion, web analytics, app analytics, DMP, Email, social, and other ad and marketing technology systems
DatalyticsTM Advertiser includes retrieving data via multiple options including API, AWS, email, csv upload
Dynamically add new data sources on demand
Upload historical data from prior campaigns
Ad servers: DCM, OAS, DFP, Sizmek, etc.
DSPs: AppNexus, DCM, The Trade Desk, Amazon, Media Math, Turn, DataZu, Sizmek, etc
Ad viewability and Brand Safety: MOAT, IAS, DoubleVerify, comScore, Google Active View, etc.
iSOCRATES proprietary omni-channel, campaign, system, and technology data mapping solution.
DatalyticsTM Advertiser TEMS (Trade Element Mapping Solution) matches up the data from your DSP to your Ad server to insure you understand the impressions delivered, viewability and brand safety results at both your DSP and ad server
Maps your campaign data across channels to understand your marketing delivery by channel and in combination across partners
Prepares data for Business Intelligence analysis and reporting