DatalyticsTM Advertiser

Datalytics Advertiser

iSOCRATES Advertiser and Agency DatalyticsTM solution

  • Delivers a full Marketing Campaign Business Intelligence solution across your marketing display, video, native, email, social and search campaigns
  • Retrieves and combines data with DatalyticsTM ETL from all campaign delivery including publisher direct and programmatic campaigns including all data sources in your Mar Tech and Ad Tech stack
  • Integrates and maps the data from your ad servers, DSPs, premium publishers, ad viewability, brand safety, measurement, conversion, web analytics, app analytics, DMP, Email, social, and other ad and marketing technology systems
  • DatalyticsTM Advertiser includes retrieving data via multiple options including API, AWS, email, csv upload
  • Dynamically add new data sources on demand
  • Upload historical data from prior campaigns
  • Ad servers: DCM, OAS, DFP, Sizmek, etc.
  • DSPs: AppNexus, DCM, The Trade Desk, Amazon, Media Math, Turn, DataZu, Sizmek, etc
  • Ad viewability and Brand Safety: MOAT, IAS, DoubleVerify, comScore, Google Active View, etc.
  • Social: Facebook, Twitter, LinkedIn, Instagram, Pintrest, Snapchat
  • DMPs: Salesforce, Adobe, Oracle, Lotame

Datalytics Advertiser TEMS

DatalyticsTM Advertiser TEMS in action

  • iSOCRATES proprietary omni-channel, campaign, system, and technology data mapping solution.
  • DatalyticsTM Advertiser TEMS (Trade Element Mapping Solution) matches up the data from your DSP to your Ad server to insure you understand the impressions delivered, viewability and brand safety results at both your DSP and ad server
  • Maps your campaign data across channels to understand your marketing delivery by channel and in combination across partners
  • Prepares data for Business Intelligence analysis and reporting

Datalytics Advertiser Dashboard

 

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