iSOCRATES DatalyticsTM is iSOCRATES’s own cloud- based, on-demand, unified, media and marketing Business Intelligence platform. Datalytics provides Marketers, Agencies, and Publishers with Data collection and Integration of multiple data sources for Analytics and Reporting. Datalytics includes standard and custom dashboards, scorecards, alerts, analysis, and reporting tailored to individual needs.
The iSOCRATES DatalyticsTM Platform comprised of four major components: Data collection and integration (ETL), Trade Element Mapping Solution (TEMS) to properly connect all the data together, Analytics and Reporting.
Datalytics ETL is a purpose built, universal omnichannel data collection, import, source mapping and integration solution across digital Marketer, Agency and Publisher marketing systems and technologies. It collects data from all sources including online and offline data via multiple methodologies.
Datalytics Advertiser ETL retrieves and integrates Advertiser cross channel campaign data from ad technology, brand safety, ad server, DMP, email, social, DMP, conversion, and measurement to manage pacing, performance, goals, conversion, targeting, and ROAS.
Datalytics Publisher ETL retrieves and integrates Publisher digital property data from ad technology, advertiser 3rd party, SSPs, header bidders, CMS, DMP and web analytics systems for ad operations,
property revenue performance, and yield management.
Datalytics Trade Element Mapping Solution (TEMS) is the heart of iSOCRATES DatalyticsTM. Datalytics TEMS is a proprietary iSOCRATES solution that codes and integrates your Mar Tech, Ad Tech, property, and offline data across your data sources. Datalytics Advertiser TEMS integrates campaign
and marketing data dynamically through automated solution mapping and coding to integrate across DSP, brand safety, viewability, ad server, email, social, search and conversion (online and offline) data. Datalytics Publisher TEMS integrates direct campaign, ad server, secondary demand, header bidder, SSP, site and viewability data across data sources to deliver integrated Datalytics Analytics and Reporting.
Datalytics Analytics and Reporting is an omnichannel operations, ad technology, advertising revenue,
and optimization business intelligence, data visualization, and reporting solution for Advertisers and Publishers. Publishers, Advertisers and Agencies login to the secure cloud-based solution to provide management, sales, operations and on-demand analytics, dashboards, scorecards and alerts.
Data Retrieval and Integration (ETL and TEMS)
Analytics and Reporting