DatalyticsTM is iSOCRATES’s own cloud-based, on-demand, unified, media and marketing Business Intelligence platform. DatalyticsTM provides Marketers, Agencies, and Publishers with Data collection and integration of multiple AdTech and MArTech data sources for Analytics, Optimization, and Reporting. DatalyticsTM includes standard and custom dashboards, scorecards, alerts, analysis, and reporting tailored to your organization’s and individual’s needs.
The iSOCRATES DatalyticsTM Platform is comprised of four major components: Data collection, Integration, Extraction, Transformation, and Loading (ETL), Trade Element Mapping Solution (TEMS) to efficiently connect all your data together for Analytics and Reporting with visualizations.
DatalyticsTM ETL is a purpose built, universal, omnichannel data collection, import, source mapping and integration solution across digital Marketer, Agency and Publisher marketing systems and technologies. We collect data from all online and offline data sources via multiple methodologies.
DatalyticsTM Advertiser ETL retrieves and integrates Advertiser cross and multi-channel campaign data from ad technology, brand safety, viewability, ad server, DMP, search, email, social, conversion, and measurement to analyze, manage, and optimize ad pacing, performance, goals, targeting, engagement, conversion, and ROAS.
DatalyticsTM Publisher ETL retrieves and integrates Publisher digital property data from ad technology, advertiser 3rd party, SSPs, header bidders, CMS, DMP and web analytics systems for ad operations, property revenue performance, and yield management.
DatalyticsTM Trade Element Mapping Solution (TEMS) is the heart of iSOCRATES DatalyticsTM. DatalyticsTM TEMS is a proprietary iSOCRATES solution that codes and integrates your MArTech, AdTech, property, digital, and offline data across your data sources. DatalyticsTM Advertiser TEMS integrates campaign, audience, and marketing data dynamically through automated mapping and coding integrations across DSP, brand safety, viewability, ad server, email, social, search and conversion (online and offline) data. DatalyticsTM Publisher TEMS integrates direct campaign, inventory, secondary demand, header bidder, SSP, content consumption, audience, viewability, engagement, cost and revenue data across data sources to deliver integrated DatalyticsTM Analytics and Reporting.
DatalyticsTM Analytics and Reporting is an omnichannel operations, ad technology, advertising revenue, and optimization business intelligence, data visualization, and reporting solution for Advertisers and Publishers. Publishers, Advertisers and Agencies login to our secure cloud-based solution to provide management, sales, and operations, scheduled and on-demand analytics, dashboards, scorecards and alerts.
Data Retrieval and Integration (ETL and TEMS)
Analytics and Reporting