DatalyticsTM Publisher

iSOCRATES Media and Publisher Datalytics solution

  • Delivers a full publisher ad and page revenue, yield, and optimization Business Intelligence solution across your primary ad server and secondary monetization solutions
  • Retrieves and combines data with Datalytics ETL from all property, advertising, measurement, and brand safety data sources preparing the data for integration and mapping
  • Integrates and maps the data from your Ad Servers, Demand sources, DSPs, SSPs, 3rd Party Ad servers, Web Analytics, Ad Viewability, Header Bidders, DMPs and other property and ad technology systems
  • Datalytics Publisher includes retrieving data via multiple options including API, AWS, email, csv upload
  • Dynamically add new data sources on demand
  • Upload historical data
  • Ad Servers: DFP, AppNexus/OAS, Sizmek, and more
  • Header Bidders: Prebid, AppNexus, Rubicon, Index, OpenX, Amazon, etc.
  • SSPs: AdX, AppNexus, Index, Rubicon, Pubmatic, etc.
  • DSPs: AppNexus, MediaMath, Turn, etc.
  • Internet/Mobile Analytics: Google Analytics, Adobe Analytics
  • Viewability: MOAT, IAS, DV, comScore
  • DMPs: Salesforce, Adobe, Oracle, Lotame

Datalytics Publisher TEMS in action

  • iSOCRATESTM proprietary omni-property, ad sales, system, and technology data mapping solution
  • Datalytics Publisher TEMS (Trade Element Mapping Solution) matches up the data from your Ad server to your SSP to Demand for programmatic revenue, Ad server to client Ad server to Viewability for direct demand to evaluate the impressions delivered, viewability and brand safety results
  • Maps all your campaign data across channels and priorities to understand your impression loss and efficiency and effective revenue yield for all ad units and demand
  • Prepares data for Business Intelligence analysis and reporting

 

 

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