Delivers a full publisher ad, property and page revenue, yield, efficiency, and optimization Business Intelligence solution across your direct, RTB and secondary monetization solutions
Retrieves and combines data with DatalyticsTM ETL from all property, advertising, measurement, and brand safety data sources preparing the data for integration and mapping
Integrates and maps the data from your Ad Servers, Demand sources, DSPs, SSPs, 3rd Party Ad servers, Web Analytics, Ad Viewability, Header Bidders, DMPs and other property and AdTech systems
DatalyticsTM Publisher includes retrieving data via multiple options including, but not limited to, API, email, csv upload, Cloud, and database connect
Dynamically add new data sources automatically and on demand
Upload historical data from prior quarters and years
Data collection and integrations across all major technologies, databases and data sources including but not limited to the following:
Publisher Ad Servers: GAM, AppNexus/OAS, Zeta/Sizmek, etc.
3rd party Advertiser Ad Servers: GMP, AppNexus/OAS, GAM, Zeta/Sizmek, Amazon, etc.
Header Bidders: Prebid, AppNexus, Rubicon, Index, OpenX, Amazon, etc.
SSPs: GAM, Amazon, AOL, AppNexus, Index, Rubicon, Pubmatic, etc.
DSPs: Xandr/AppNexus, DV360, The Trade Desk, Amazon, Media Math, Amobee, Dataxu, Zeta/Sizmek, etc.
Internet/Mobile Analytics: Google Analytics, Adobe Analytics, etc.
Viewability and Brand Safety: MOAT, IAS, DV, comScore, etc.
CDPs/DMPs: Salesforce, Adobe, Oracle, Lotame
Custom data collection and source integrations available
DatalyticsTM Publisher TEMS in action
iSOCRATES proprietary data mapping solution for all your omni-property, multi-channel, ad sales, AdTech, system, and technology data sources
DatalyticsTM Publisher TEMS (Trade Element Mapping Solution) matches up the data from your Ad server and SSP, Ad server and Advertiser Ad server, plus viewability and more to analyze, direct, programmatic, and secondary revenue, efficiency, optimization, mix, and yield
Maps all your campaign data across channels, including your advertiser AdTech, and priorities to understand your impression loss, efficiency, mix and effective revenue yield for all ad units and demand sources
Prepares data for Business Intelligence, efficiency, delivery, pacing, opportunity, and yield analysis and reporting
Learn More About DatalyticsTM
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