Delivers a full publisher ad and page revenue, yield, and optimization Business Intelligence solution across your primary ad server and secondary monetization solutions
Retrieves and combines data with Datalytics ETL from all property, advertising, measurement, and brand safety data sources preparing the data for integration and mapping
Integrates and maps the data from your Ad Servers, Demand sources, DSPs, SSPs, 3rd Party Ad servers, Web Analytics, Ad Viewability, Header Bidders, DMPs and other property and ad technology systems
Datalytics Publisher includes retrieving data via multiple options including API, AWS, email, csv upload
Dynamically add new data sources on demand
Upload historical data
Ad Servers: DFP, AppNexus/OAS, Sizmek, and more
Header Bidders: Prebid, AppNexus, Rubicon, Index, OpenX, Amazon, etc.
SSPs: AdX, AppNexus, Index, Rubicon, Pubmatic, etc.
DSPs: AppNexus, MediaMath, Turn, etc.
Internet/Mobile Analytics: Google Analytics, Adobe Analytics
Viewability: MOAT, IAS, DV, comScore
DMPs: Salesforce, Adobe, Oracle, Lotame
Datalytics Publisher TEMS in action
iSOCRATESTM proprietary omni-property, ad sales, system, and technology data mapping solution
Datalytics Publisher TEMS (Trade Element Mapping Solution) matches up the data from your Ad server to your SSP to Demand for programmatic revenue, Ad server to client Ad server to Viewability for direct demand to evaluate the impressions delivered, viewability and brand safety results
Maps all your campaign data across channels and priorities to understand your impression loss and efficiency and effective revenue yield for all ad units and demand
Prepares data for Business Intelligence analysis and reporting