DMP-as-a-Service

A DMP is a centralized data management platform that lets you understand your audiences and create target audiences based on a combination of in-depth first-party and third-party audience data and accurately target content and campaigns to these audiences across your media, third-party ad networks and exchanges. Measure with accuracy which content and campaigns performed the best across segments and channels to refine your content development, media buys and ad creative over time.

DMPs have grown tremendously in popularity the past few years and continue to attract keen interest from publishers, agencies and marketers anxious to gain audience insights, improve monetization and/or achieve incremental media and marketing audience understanding, efficiencies and effectiveness.

What a DMP can do for you:

  • Give you dynamic audience insight, targeting, and tracking capability to grow and monetize your customers and consumers.
  • Learn who are your customers and consumers and what attributes define them
  • Reach more customers and consumers by personally targeting those with the highest value
  • Increase monetization of your customer data
  • Understand which exact products your consumers are in-market to buy and what are they likely to buy next

A well managed DMP enables you to:Control acquisition costs and improve overall ROI

  • Control acquisition costs and improve overall ROI
  • Personalize content across multiple digital channelsRun agile, targeted advertising and marketing campaigns direct and programmatically
  • Run agile, targeted advertising and marketing campaigns direct and programmaticallyControl your data assets, maximize segmentation, prevent leakage and monitor partners’ usage
  • Control your data assets, maximize segmentation, prevent leakage and monitor partners’ usageLearn how safe your customer data is and if you are leaking gold without knowing it?
  • Learn how safe your customer data is and if you are leaking gold without knowing it?
  • Enhance audience extension, retargeting scalability, niche targeting and messaging capabilities
  • Better target campaigns to improve visits, stickiness, conversion and brand recognition
  • Learn how safe your customer data is and if you leaking gold without knowing it
  • Enhance audience extension, retargeting scalability, niche targeting and messaging capabilities
  • Better target campaigns to improve visits, stickiness, conversion and brand recognition
  • Buy targeted media placements attracting core and high-value audiences, using third-party audience data and regularly bid efficiently on ad exchanges

Firms face many challenges when looking to:

  • Evaluate, select, contract for, implement, manage and/or optimize a DMP
  • Staff appropriately and reliably
  • Develop the right data and analytical strategy
  • Know more about their consumers
  • Improve their client campaigns, media and marketing performance
  • Ground activities in measurable ROI

iSOCRATES personnel have played critical roles in evaluating, deploying, and optimizing more than a dozen DMPs and currently operates its own full-service Salesforce DMP (fka Krux) 24x7x365 with dedicated, experienced, full-time staff.

The iSOCRATES team is available to evaluate and support your own DMP or share our DMP, and build custom segments and models for you as needed.

 

DMP Buy vs. Partner Analysis

You need a DMP. Now what?

Will your DMP enable

  • Audience insights: understand your online audience and your most compelling content?
  • Audience development?
  • Audience targeting and extension and will increase CPM and fill rates for direct and programmatic inventory?
  • Knowledge of and optimization of the value of your inventory in order to maintain your share of ad spend?

Buy vs Partner

Here’s why partnering with iSOCRATES delivers more benefits and less cost with less risk and faster execution than developing your own plan, selecting and buying your own DMP, hiring and training you own staff, implementing and executing.

If you are a mid-sized publisher with 100m monthly impressions for sale

  • You might have two full-time salespeople averaging 30M imps/mo @ $5 cpm. Your Ad Ops Manager might sell inventory via open exchanges and private marketplaces with a 60% sell-thru @ $0.75 cpm. Your eCPM is $1.71.

Your DMP buy may cost

  • Premium DMP SaaS $15-35k/mo
  • DMP Staff $15-25k/mo
  • DMP variable cost at $0.10-$0.30 cpm on impressions or events
  • To hire, evaluate, contract, implement and optimize may take 6 to 15 months end-to-end.

iSOCRATES DMP-as-a-Service Overview

iSOCRATES operates a full-function, best- in-class Salesforce DMP with experienced personnel, integrated systems, established processes, tested collateral, experienced sales execution, and proven results.

All personnel, data collection, standard segments, standard reporting, and analytics are included in our service packages.
We can also tailor your service package to efficiently deliver against all your needs through our option packages.

Why Partner with iSOCRATES

Get everything you need from a DMP including lower cost, speed-to-market, relevant experience, reduced risk, and dedicated 24x7x365 support and accountability with a proven track record of client success.

iSOCRATES DMP-as-a-Service Pricing

DMP pricing is either: (1) CPM (based on impressions, page views and or events) or (2) Fee-for-service plus initial implementation cost. Please reach out to request a detailed quotation.

With iSOCRATES your DMP will:

  • Cost less, from 50% to 70% discount vs buy, with staff included
  • Deliver more insight and value, with quicker set-up and no recruitment, training, or ongoing supervision of dedicated headcount
  • Deliver more revenue

iSOCRATES Advisers’ DMP-as-a-Service clients receive:

  • A fully staffed and managed Salesforce DMP (fka Krux), yours or sharing ours
  • DMP systems monitoring and management included
  • DMP data collection for all specified websites, campaigns, email and apps
  • Implementation management and support with multiple implementation options
  • Monthly Audience Reports including site and campaign profiles, top audiences, Geo-locations
  • Monthly updated Media Kit for your site(s)
  • Dedicated or Shared Client Support, your choice
  • 1st/2nd/3rd party data strategy execution with management resources

DMP-as-a-Service clients also receive:

  • 5,000+ pre-built DMP Audience Segments for analytics, reporting, marketing, development and media targeting, including: In Market: Auto, CPG, Retail, Financial, Consumer Services, Sports/Entertainment, Media Consumption, Demo: (Age, Gender, Income, Net Worth, Family, Home Owner/Renter), Behavioral: Social, Political, Interests ,Retail: Purchases Online and Offline, Psychographics: Lifestage, Lifestyle, Context (site/app-page-level content), Location: country, state, city, metro, zip, geo-fence, household/establishment, longitude/latitude, polygon, plus many, many more
  • Custom Segmentation & Modeling available
  • Data Science & Machine Learning available

 

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