A DMP/CDP is a centralized data management platform that lets you understand your audiences and create target audiences based on a combination of in-depth first-party and third-party audience data and accurately target content and campaigns to these audiences across your media, third-party ad networks and exchanges. Measure with accuracy which content and campaigns performed the best across segments and channels to refine your content development, media buys and ad creative over time.
DMP/CDPs have grown tremendously in popularity the past few years and continue to attract keen interest from publishers, agencies and marketers anxious to gain audience insights, improve monetization and/or achieve incremental media and marketing audience understanding, efficiencies and effectiveness.
What a DMP/CDP can do for you:
A well managed DMP/CDP enables you to:Control acquisition costs and improve overall ROI
Firms face many challenges when looking to:
iSOCRATES personnel have played critical roles in evaluating, deploying, and optimizing more than a dozen DMP/CDPs and currently operates its own full-service Salesforce Audience Studio (formerly known as Salesforce DMP/CDP) 24x7x365 with dedicated, experienced, full-time staff.
The iSOCRATES team is available to evaluate and support your own DMP/CDP or share our DMP/CDP, and build custom segments and models for you as needed.
You need a DMP/CDP. Now what?
Here’s why partnering with iSOCRATES delivers more benefits and less cost with less risk and faster execution than developing your own plan, selecting and buying your own DMP/CDP, hiring and training you own staff, implementing and executing.
If you are a mid-sized publisher with 100m monthly impressions for sale
iSOCRATES operates a full-function, best- in-class Salesforce Audience Studio (formerly known as Salesforce DMP/CDP) with experienced personnel, integrated systems, established processes, tested collateral, experienced sales execution, and proven results.
All personnel, data collection, standard segments, standard reporting, and analytics are included in our service packages.
We can also tailor your service package to efficiently deliver against all your needs through our option packages.
Get everything you need from a DMP/CDP including lower cost, speed-to-market, relevant experience, reduced risk, and dedicated 24x7x365 support and accountability with a proven track record of partner success.
DMP/CDP pricing is either: (1) CPM (based on impressions, page views and or events) or (2) Fee-for-service plus initial implementation cost. Please reach out to request a detailed quotation.