iSOCRATES Glossary of MADTech Terms

1st party Data

Customer, prospect or digital audience Information compiled and owned by a publisher or marketer which can be compiled explicitly (i.e., signing up for an email list, filling out a form or survey, etc.) or implicitly (i.e., information about past web surfing habits, site visits, etc.). A “truth” set. Likely your best data source.


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