iSOCRATES Glossary of Programmatic Terms

Ad Call

When an open slot of ad space is available on the Internet, a user’s browser sends requests to ad exchanges or ad servers to send an ad. This request is known as an ad call. Ad calls include information from browser cookies and ad tag information such as publisher ID, size, location, referring URL, and other specifications and data needed for the ad to serve.


This Area is Widget-Ready

You can place here any widget you want!

You can also a').after(''); $('#mobile_menu .menu-item-has-children > a').each(function() { $(this).next().next('.sub-menu').toggleClass('hide',1000); }); $('#mobile_menu .menu-item-has-children > a + span').on('click', function(event) { event.preventDefault(); $(this).toggleClass('menu-open'); $(this).next('.sub-menu').toggleClass('hide',1000); }); } $(window).load(function() { setTimeout(function() { setup_collapsible_submenus(); }, 700); }); })(jQuery);