iSOCRATES Glossary of Programmatic Terms

Ad Exchange

An auction-based intermediary in the process of digital media trading that connects buyers and sellers of ad inventory. The ad exchange provides a technology platform that functions in real-time – as the user loads the web page, the publishers’ unsold inventory becomes available for purchase to advertisers on a single impression basis. When a bidder wins the impression, the advertiser’s creative is displayed on the web page to a single user/viewer.


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