iSOCRATES Glossary of Programmatic Terms

Ad Injection

Ads are inserted on a page by software on the user’s computer, such as a toolbar ad-on. The ad units were not placed by the publisher, and the publisher is not compensated for them. Ad injection software either replaces the authorized units on the page with unauthorized ones, or adds new placements to the page, possibly in poor positions (i.e. below the fold).


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