The AdChoices program was created by the ‘Digital Advertising Alliance’ (DAA) and is supported by 4As, AAF, ANA, BBB, DMA, IAB and NAI, which are all industry trade association. The program allows users to click on an icon on the upper or lower right corner and see information about the companies that are providing the internet-based ads as well as click to opt-out and not be behaviorally targeted.