iSOCRATES Glossary of MADTech Terms

Agency Trading Desk (ATD)

A centralized, service-based organization within an ad agency that manages the Demand-Side Platform (DSP), other audience buying technologies, as well as manages programmatic and RTB audience buying. All major agency holding companies have trading desks.


This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: