iSOCRATES Glossary of Programmatic Terms


In the more general sense, the basic business strategy of exploiting market inefficiencies by buying a commodity in one market and reselling it in another, at a profit and with little risk. In the context of RTB for example, this refers to the purchasing cheap display impressions, loading a video player into it, and re-selling the inventory at a much higher priced “in-stream video” impressions on a video exchange.


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