iSOCRATES Glossary of Programmatic Terms

Auction Pricing

A dynamic form of pricing where the price is determined by the market. Buyers are able to bid from a floor price with the bid going to the highest bidder. Programmatic media uses a second price auction model. This means that the highest bidder has to pay $0.01 more than the second highest bid.

         

This Area is Widget-Ready

You can place here any widget you want!

You can also