iSOCRATES Glossary of Programmatic Terms

Click Fraud

These are clicks that are generated falsely, either by humans or artificially with the intent to creating a click on a search engine listing or text ad, forcing the advertiser to pay even though the click is not real. Search engines have measures to try and prevent this. Indicators of click fraud are a spike in clicks and can be monitored by collecting log file and visitor data.

         

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