iSOCRATES Glossary of Programmatic Terms

Data On-Boarding

Data on-boarding, also known as ‘data on-ramping’ facilitates the transfer of data gathered offline to an online database. It is used to connect offline customer records with online users through matching technology. Data on-boarding enables an individual to leverage accurate customer data as a result of their marketing campaign. By identifying information from offline datasets we are able to gather those same customers online.

         

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