iSOCRATES Glossary of Programmatic Terms

Dayparting

Serving ads at different times of the day and days of the week, or even changing bids or copy / creative at different times. For example, you may not want your ads to show from 11AM-2PM on Tuesdays. This can be done manually in most online platforms, or automatically in some such as Google AdWords. Automated day parting is not currently available directly through many social media advertising platforms such as Facebook ads and LinkedIn direct ads.

         

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