iSOCRATES Glossary of MADTech Terms

Deal ID

A deal ID is a piece of code that is used as the unique ID number to identify a pre-negotiated deal between a buyer and a seller in an automated buy. The deal ID is typically generated by the platform through which the deal will be executed. The ID itself doesn’t include any details of the deal (content, data packages or price floors.) The details of the deals are stored in the platform where the ID was generated.


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