iSOCRATES Glossary of Programmatic Terms

Default Creative

A creative that runs as a backup in an open Internet ad space, in the case that no other creatives are available. A default creative can be a literal creative, say an in-house ad, or it can be a redirect in the form of a third-party ad tag to a third-party ad server. A default creative may also be called a “reserve creative”.

         

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