iSOCRATES Glossary of Programmatic Terms

Demand-Side Platform (DSP)

Technology that enables a marketer to utilize a single interface to perform programmatic and Real-Time Bidding media buying. A DSP allows the marketer to manage bidding on and buying ad inventory and data across multiple ad exchanges, ad market-places, and data provider accounts.

         

This Area is Widget-Ready

You can place here any widget you want!

You can also a').after(''); $('#mobile_menu .menu-item-has-children > a').each(function() { $(this).next().next('.sub-menu').toggleClass('hide',1000); }); $('#mobile_menu .menu-item-has-children > a + span').on('click', function(event) { event.preventDefault(); $(this).toggleClass('menu-open'); $(this).next('.sub-menu').toggleClass('hide',1000); }); } $(window).load(function() { setTimeout(function() { setup_collapsible_submenus(); }, 700); }); })(jQuery);