iSOCRATES Glossary of Programmatic Terms

Digital Marketing Funnel

How companies attract and retain clients through search marketing. The six stages of the digital marketing funnel are: Exposure- Done through SEO and Ads; Discovery- When a potential customer clicks through your site to learn more about you, your product, and service; Consideration- Potential customer considers purchasing your product; Conversion- Potential customer buys something, or completes an actionable item on your site, turning them into an actual customer; Customer Relationship- Maintain a good relationship with your client base through engagement, communication, and customer service; Retention- Creating value for customers that they do not receive from competitors is crucial. By creating value, maintaining excellent service and user experience, customers often return or stay.


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