FAST is a coalition of the Internet Advertising Bureau (IAB), the ANA, and the ARF that has recommended or is working on guidelines for consumer privacy, ad models and creative formats, audience and ad impression measurement, and a standard reporting template together with a standard insertion order. FAST originated with Proctor and Gamble's Future of Advertising Stakeholders Summit in August 1998. FAST's first guideline, available in March 1999, was a guideline on "Basic Advertising Measures." Our definitions in this list include the FAST definitions for impression and click.