iSOCRATES Glossary of MADTech Terms

Global Leader in MADTech Resource Planning and Execution

The definition, scheduling, segmentation, valuation, purchase/sale, monetization, delivery, tracking, optimization, and payment/collection of paid, owned and earned media and marketing-related data & campaigns. When specified and deployed correctly and supported by the right resources organized optimally, these tools and processes offer participants in the industry value chain (media companies, agencies, marketers and their suppliers) greater efficiency and effectiveness improving the likelihood of achieving their business goals and objectives.


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