iSOCRATES Glossary of MADTech Terms

MADTech Media Buying

Automated buying and selling of digital media using disparate data and typically algorithmically-driven trading systems with direct access to publisher ad servers, ad exchanges, supply side platforms, demand side platforms, trading desks and other auction-based electronic marketplaces, sellers and buyers. MADTech trading can be real-time or forward bought. Know more here


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