iSOCRATES Glossary of MADTech Terms

Media Trading Desk

A service-based organization that provides a managed service layer overlaying or interfacing to one or a number of data management platforms (DMP), demand-side platforms (DSP), supply-side platforms (SSP) or trading platforms. Through the trading desk, a publisher, marketer or their proxy (agency or consultant) can programmatically buy/sell/optimize exchange-based biddable ad inventory. Know more here


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