iSOCRATES Glossary of MADTech Terms

Non-O&O Audience Development

The term “Audience Development” describes activity which is undertaken specifically to meet the needs of existing and potential audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution. Most often, the term refers to using paid and earned media to drive site traffic to a publisher’s digital property from non-endemic (other publishers’) properties.


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