iSOCRATES Glossary of Programmatic Terms

Non-O&O Audience Extension

Audience extension allows advertisers to target and publishers to deliver the same or similar premium site audiences found on a publisher site(s), but when the inventory delivering those audiences not owned and operated by the publisher. This “synthetic” ad buy may or may not then be made at a lower CPM than running ads on the original premium site. Audience extension requires cookies, mobile IDs or other audience identifiers as triggers for behavioral targeting techniques.

         

This Area is Widget-Ready

You can place here any widget you want!

You can also display any layout saved in Divi Library.

Let’s try with contact form: