iSOCRATES Glossary of Programmatic Terms

Private Ad Exchange

A publisher-controlled ad exchange through which a publisher can directly auction and sell its ad inventory retaining more control over bid selection, setting dynamic reserves, and limiting potential buyers including by invitation-only auctions. A private ad exchange is an auction marketplace that a publisher can exclusively use to sell some or its entire ad inventory combined with its own proprietary data sets to obtain better bids and therefore improve revenues and yield using programmatic media channels.

         

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