iSOCRATES Glossary of Programmatic Terms

Probabilistic

Using data points to guess who the consumer is on the other side of the screen. Knowing where a person is, what time it is and the device in use help, but not with nearly 100% confidence. This type of data is considered less accurate than deterministic (see “Deterministic”), though many say a blend of the two yields the most accurate results.

         

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