A data, analytics and activation platform that combines disparate sources of shopper Personally Identifiable Information(PII) like names, emails, postals, purchases and non-Personally Identifiable Information(non-PII) like cookies and mobile device IDs with media like ad inventory and email. The Programmatic Shopper Hub applies its proprietary unified Shopper ID such that the publisher can offer fully integrated the client targeting, activation, measurement, optimization, and reporting.