iSOCRATES Glossary of Programmatic Terms

Semantic Targeting (see Contextual Targeting)

In theory, semantic targeting means figuring out what the content on a webpage is really about and being able to place ads based on that content. For example, if a website says, “sunny weather,” is it about great beach vacations, or is it about skin cancer, and do you want to advertise flights to Florida on it or not? However, the term is often used by different people to mean slightly different things, and is often used to be synonymous with contextual targeting.


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