iSOCRATES Glossary of Programmatic Terms

Unique User ID

Also, sometimes called a UUID. A unique, anonymous user ID for a given user profile that may be stored in a user’s browser cookie and/or in the ad server-side cookie store. Ad traffickers are not permitted to associate these IDs in any way with personally identifiable information (PII), and user IDs do not necessarily equate to a unique individual. An individual may also be associated with multiple user IDs due to clearing cookies or using multiple browsers and multiple devices. Additionally, for mobile devices, a unique user ID may be associated with multiple device IDs (for example, Apple IDFA, OpenUDID, etc.).

         

This Area is Widget-Ready

You can place here any widget you want!

You can also a').after(''); $('#mobile_menu .menu-item-has-children > a').each(function() { $(this).next().next('.sub-menu').toggleClass('hide',1000); }); $('#mobile_menu .menu-item-has-children > a + span').on('click', function(event) { event.preventDefault(); $(this).toggleClass('menu-open'); $(this).next('.sub-menu').toggleClass('hide',1000); }); } $(window).load(function() { setTimeout(function() { setup_collapsible_submenus(); }, 700); }); })(jQuery);