iSOCRATES Glossary of Programmatic Terms

Unreserved Fixed Rate

A type of inventory that has fixed pricing and incorporates a one seller-to-one buyer type of participation. Other terms used in the market to describe Unreserved Fixed Rate Digital Media Inventory include: Preferred Deals, Private Access and First Right of Refusal. Prioritization in the ad server, the Deal ID, data usage, transparency to buyer and pricing floors are other things to consider that impact Unreserved Fixed Rate digital media inventory.


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