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MAdTech Business Intelligence
The iSOCRATES Guide to MAdTechBI:
Evaluating and Selecting MarTech & AdTech(MAdTech) Business Intelligence Platforms
Whether you’re a digital publisher, marketer, agency, or data/tech provider, MAdTechBI will become increasingly essential to your business. But, how do you choose the right provider?
The answer depends on many factors, which we explore in-depth in this practical and comprehensive guide.
By downloading this guide, you’ll get answers to these crucial questions:
- What is MAdTechBI, and how does it differ from traditional BI?
- What types of MAdTech platforms, products, and features are available?
- What are the main factors to consider when exploring a specific tool?
- What should you include in your Media/Marketing BI-specific RFP/RFI?
- How do you evaluate and negotiate a MarTech or AdTech BI vendor agreement?
- How do you incorporate best practices when utilizing MAdTechBI?
- How do you procure MAdTechBI?
Based on literally decades of experience in media and marketing business intelligence, this iSOCRATES guide will answer these questions, walk you through the available tools, and help you make better business decisions.
Reading time: <30 minutes
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