Understand your options to source your digital media and marketing operations


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What is MADTech?

MADTech is the convergence of Marketing Tech, Advertising Tech and Data Tech.

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  • How do you decide if you should invest in an in-house team?
  • How do you know if you should outsource?
  • If you want to outsource, should you go with an agency, an independent trading desk, a low-cost offshore vendor, or some combination?
  • How do you determine what functions should be in-housed vs outsourced?
  • How do you build a strong RFP?
  • What are the sourcing options for data and software?
  • What are best practices for outsourcing?

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