MADTech is the convergence of Marketing Tech, Advertising Tech and Data Tech.
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- How do you decide if you should invest in an in-house team?
- How do you know if you should outsource?
- If you want to outsource, should you go with an agency, an independent trading desk, a low-cost offshore vendor, or some combination?
- How do you determine what functions should be in-housed vs outsourced?
- How do you build a strong RFP?
- What are the sourcing options for data and software?
- What are best practices for outsourcing?
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