In the News

> December 2024
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Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine

Collaboration delivers real-time measurement, planning and execution in a single solution

Cary, NC (December 12, 2024) – Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with MADTECH.AI, the unified marketing, advertising and data decision intelligence platform, to create the first end-to-end MarTech decision engine that delivers real-time MMM measurement, planning and execution in a single platform offering.

Traditionally, measurement, planning, execution, and optimization processes have been provided by different MarTech companies, often by channel and product. By combining MADTECH.AI’s marketing, advertising and data decision intelligence platform, which starts with integrating and transforming data from over 300+ sources then updates continuously while in-market and Keen’s AI-powered marketing mix models, the fully integrated platforms’ planning, execution, optimization, and measurement will all be available in one solution. As a result, Keen and MADTECH.AI can now optimize more than $5 billion in marketing spend across their clients.

“Our industry has become increasingly siloed, with brands and marketers relying upon numerous technology providers to power their decision-making processes,” said Bradley Keefer, Chief Revenue Officer, Keen. “The utilization of AI and MarTech in this partnership represents the future of the media optimization processes, helping drive efficiencies and improved effectiveness in the buying process and keeping everything within one tech stack.”

“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model(MMM) to accelerate better planning, buying, and optimization with the channel activation platforms of their choice before, during and after campaigns,” said Bill Lederer, Chairman and CEO of MADTECH.AI. “By combining our affordable, AI-based offerings, we’re putting the full power of our capabilities into the hands of brands and their agencies, giving them the end-to-end solution they need to accelerate learnings and improve results faster and affordably.”

To learn more about this partnership, register for the January 23, 2025 webinar: https://keends.com/go/data-chaos-to-marketing-clarity-live-discussion/

About Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. Trusted by leading brands, Keen manages over $7.5 billion in marketing spend, helping brands like Poppi and Athletic Brewing, navigate today’s dynamic market.

Connect at keends.com, [email protected], and on LinkedIn.

About MADTECH.AI

We’re on a mission to simplify complex marketing processes and decisions. MADTECH.AI is the unified Marketing, Advertising and Data Decision Intelligence Platform purpose-built for marketers to deliver speed to value.

At MADTECH.AI, we make real-time, AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech supplier, we give you a single source of truth — so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before.

MADTECH.AI Inc. is a spin-off of iSOCRATES Inc. which advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution™ serving marketers, agencies, publishers, and their data/tech suppliers. The company is headquartered in St. Petersburg, Florida, U.S.A., with offices in Mysuru and Bengaluru, Karnataka, India.

Learn more at MADTECH.AI, [email protected] and on LinkedIn.

Media Contacts
Caroline Yodice
KEEN
[email protected]

Bill Lederer
MADTECH.AI
iSOCRATES Inc.
[email protected]

> November 2024
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2024 Inno Awards — The Business Journals TampaBayInno

Brooke Strickland – November, 2024 – Tampa Bay Inno showcases the startups and entrepreneurs elevating Tampa Bay as a growing innovation hub.

These awards are a celebration of the hard work, problem-solving and ingenuity of growth-stage businesses, enterprises and innovators who are working to energize the ecosystem.

In evaluating the honorees, an internal judging team looked at nominees with banner years, people and companies with new funding, those with recent product launches or those that articulated innovative approaches to solving community issues and needs.

Among our honorees are creative leaders who bring unconventional perspectives. These are companies to watch in the years ahead for their contributions to job growth and the local innovation economy. – Alexis Muellner

Category: Artificial Intelligence

iSOCRATES: MADTECH.AI

William “Bill” Lederer

Chairman and CEO

MADTECH.AI allows users to unify data while providing up-to-the-minute metrics from every platform they use via simple and intuitive AI-driven dashboards, scorecards and summaries.

The program, created by iSOCRATES, integrates data from hundreds of platforms into one secure warehouse. Each product suite is packaged and modified to meet the needs of specific user roles in specific account types: marketers/agencies, publishers/enablers (data/tech companies who supply them) and nonprofits.

Building MADTECH.AI took six years, and today, it is working to deliver speed-to-value. This year, the company and MADTECH.AI made the Inc. 5000, and to date, the team has spent more than 200,000 person-hours over the past decade building and donating the MADTECH.AI Nonprofit Suite to area mission-based nonprofits.

> September 2024
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Ashwini B Thammaiah Represents iSOCRATES at Mysuru Big Tech Show 2024

Mysuru, India – September, 2024 – Ashwini B Thammaiah, Country Head and Board Member of iSOCRATES Inc., actively participated in the Mysuru Big Tech Show 2024, hosted by the Karnataka Digital Economy Mission. As part of the prestigious Women @ Work (W@W) roundtable discussion, Thammaiah joined prominent women leaders to address critical issues facing women in the workforce.

The roundtable focused on key challenges, including how to reintegrate women who took a break from their careers and the importance of coaching women to take on leadership roles. Participants discussed the barriers that women face in various sectors and the kinds of support they need to overcome these challenges. In addition to exploring the obstacles faced by women in the workplace, the discussion emphasized raising awareness about government initiatives designed to help women entrepreneurs. The conversation also highlighted the need for continuous mentorship and networking to foster long-term career development for women.

Thammaiah and other participants agreed on the importance of creating a roadmap to help guide organizations in better supporting women in their professional journeys. This roadmap aims to provide actionable strategies to promote gender equity in the workplace, ensure career continuity for women, and facilitate leadership opportunities for women across industries.

The Mysuru Big Tech Show 2024 continues to serve as a valuable platform for discussing advancements in technology and fostering inclusive growth, aligning with Karnataka’s vision of a thriving digital economy.

> August 2024
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Advertising Champions with William Lederer of iSOCRATES aired August, 2024

> August 2024
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iSOCRATES Named #2081 Fastest-Growing Private Company in America on the 2024 Inc. 5000

(August 14, 2025) Inc. revealed today that iSOCRATES Inc. has been named to the top half of the 2024 Inc. 5000, the well-known list of the fastest-growing private companies in America. Ranking #2081 overall, iSOCRATES’ three-year revenue growth placed the company near the top of the advertising and marketing category—an achievement made all the more extraordinary as the company’s rapid, entirely bootstrapped growth has been driven entirely by customer success and word-of-mouth.

“iSOCRATES is honored to be recognized by Inc. as one of America’s most promising private companies and as the fastest-growing MADTECH-enabled services provider on this year’s list,” said William(“Bill”) Lederer, Chairman and CEO of iSOCRATES Inc. “The post-COVID period has been transformative for iSOCRATES. Our organization surviving the pandemic and rising to #2081 on the Inc. 5000 is testament to the solid global demand for MADTECH expertise and the quality of outcomes delivered by our highly focused expert teams and proprietary technology.”

Inc. 5000 honorees represent the top .07% of growing companies in America, with the ranking providing a data-driven look at the most successful private companies in the country. ISOCRATES’s inclusion in the top half of the 2023 list places it in an even more rarefied group of founder-led, bootstrapped businesses who have rapidly scaled without raising equity capital, thus far.

iSOCRATES inclusion on the Inc. 5000 list comes at a meaningful inflection point for the company after years of internal AI software development and testing. The Company is getting ready to introduce for separate licensing its proprietary MADTECH.AI platform. MADTECH.AI is The Unified Marketing, Advertising and Data Decision Intelligence Platform. It is purpose-built to deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers.

“We are grateful to our loyal marketer, agency, publisher and enabler client-partners and associates around the world who make all of this possible,” said William A. (“Bill”) Lederer, Founder, Chairman and CEO of ISOCRATES. “Together, we have already achieved much, but the best is still to come. Working in valued partnership, iSOCRATES continues to redefine what progress is possible in MADTECH, consistently delivering measurable results and driving industry innovation.”

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000.

About Inc.
Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 40 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. For more information, visit www.inc.com.

About iSOCRATES
iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution^TM serving marketers, agencies, publishers, and enablers. iSOCRATES has two lines of business: Products(MADTECH.AI) and Services(Consulting: Strategy and Operations; Managed Services). iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is headquartered in St. Petersburg, FL, U.S.A., with its global delivery centers in Mysuru and Bengaluru, Karnataka, India.

For more information, visit www.isocrates.com and www.madtech.ai

For media and partnership-related inquiries, contact Bill Lederer at [email protected]

> January 2024
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Florida Venture Forum Announces Record Number of Companies Selected to Present at 2024 Florida Venture Capital Conference

MIAMI, FLA. – January 10, 2024 – Florida Venture Forum, Florida’s largest statewide support organization for investors and entrepreneurs, today announced the companies selected to present at its 2024 Florida Venture Capital Conference, being held January 31-February 1, 2024 in Miami.

This year companies will be pitching in three main groups, Growth Stage, Early Stage and Healthcare. The latter pitching during the Locke Lord Healthcare Summit.

Ben Patz, Managing Partner at DeepWork Capital and Florida Venture Forum Selection Chair, said, “To support its expanded programming, the Florida Venture Forum has solicited presenting companies in Early, Growth and Healthcare sectors. The selection committees for each sector were impressed with the quantity and quality of applicants and while they hoped for an easier selection process because of the segmentation, selection has gotten even more competitive. We are excited to announce the presenting companies.”

Kevin Burgoyne, President and CEO of the Florida Venture Forum, said, “We are extremely excited to offer attendees at this year’s conference a record number of presenting companies that represent the best and brightest venture-ready innovators from Florida, and beyond. On behalf of the Forum, I want to thank our staff, and selection committee leaders and members who worked so hard to choose these amazing startups. And, finally, congratulations to the companies, and their founders and teams.”

The 2024 Florida Venture Capital Conference will take place January 31 – February 1, 2024, in Miami. For more information and to register visit: https://flventure.org/florida-venture-capital-conference/

Participating companies, by region:

Central & East/West Central Florida

iSOCRATES (https://www.isocrates.com/) St. Petersburg, the company advises on, builds, manages & owns mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTECH Resource Planning and Execution^TM serving publishers, marketers, agencies/consultancies and their enablers. This company will be presenting at the Growth Stage Track.

> October 2023
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> July 2023
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Non-Profit Specialist SIGMA Data Insights Acquired

In the US, marketing, advertising and data platforms specialist iSOCRATES has acquired membership industry and non-profit sector specialist SIGMA Data Insights. Terms of the deal were not disclosed.

SIGMA Data Insights’ data scientists specialize in converting big data into insights, and ensuring clients’ data is updated with all key insights. The firm delivers analytics, strategy, and marketing technology solutions to drive customer retention, growth, and acquisition, and makes data accessible and ready to analyze.

Through the deal, SIGMA joins MADTECH (MarTech, AdTech, and DataTech) firm iSOCRATES, and long-time SIGMA CEO and principal owner Stefan Willimann (pictured) will join iSOCRATES as a Partner and Practice Lead. The combined company, which will be known as iSOCRATES, employs 50 data and analytics professionals, as well as more than 100 software and data engineers, and media and marketing platform specialists.

Willimann comments: ‘This is a terrific example of ‘try before you buy’ for both firms. Our teams have been working really well with each other delivering 24/7/365 on behalf of our clients since the end of last year before negotiating our deal. Our corporate vision and values are aligned and our growth prospects appear excellent.’

> May 2023
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iSOCRATES Reaches Global Performance Standard

MADTECH Leader iSOCRATES receives technical recognition

St Petersburg, Florida, U.S.A., May 14, 2023 — MADTECH industry leader iSOCRATES is proud to announce that it has renewed the ISO audit and has been awarded the coveted ISO 27001:2013 certificate for services under the categories consulting, product development, and managed services.

ISO 27001:2013 specifies the requirements for establishing, implementing, maintaining, and continually improving an information security management system within the context of the organization.

William A. (“Bill”) Lederer, Chairman and CEO, iSOCRATES Inc., said of the accomplishment, “This, our renewed ISO certification, is another iSOCRATES milestone marking our progress toward becoming the world-class media and marketing product and services provider we aim to be. I am proud of how our global teams are working and growing together to deliver measurable value continuously and predictively at scale. Kudos to Ashwini Thammaiah, our Global Delivery leader and her department heads and senior team leaders who are responsible for this fine achievement. Achieving the ISO 27001:2013 demonstrates our continued commitment to delivering secure and consistent services to all our client-partners. It also demonstrates iSOCRATES is keen to invest time and money in new technology, training, staff, processes, and procedures.”

> November 2022
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“Ashwini Thammaiah – 2022”

During the recent Bengaluru Tech Summit Silver Jubilee, iSOCRATES was awarded as Karnataka’s “Progressive Company”.

Ashwini Thammaiah, VP, Global Delivery, shared on the dais at the time and via LinkedIN afterward, “Thanks to all my team and our CEO William A. (“Bill”) Lederer for all the hard work and support because of which we have gotten so far! So much more to do and a long way still to go!!”

Karnataka Digital Economy Mission (KDEM)’s Post

During 2022 The Big Tech Show Mysuru, as part of the Women Work Conclave, a panel discussion was held organized on 19th October 2022 at the Radisson Blu Plaza Hotel, Mysuru.

The panel discussion involved several prominent women industry leaders, including iSOCRATES VP, Global Delivery Ashwini Thammaiah, who shared her thoughts on “Women in Technology – Aspirations and Challenges.”

> June 2022
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iSOCRATES Reaches Global Performance Standard

MADTECH Leader iSOCRATES receives technical recognition

St Petersburg, Florida, U.S.A., June 10, 2022 — MADTECH industry leader iSOCRATES is proud to announce that it has passed its first ISO audit and has been awarded the coveted ISO 27001:2013 certificate for services under the categories consulting, product development, and managed services.

ISO 27001:2013 specifies the requirements for establishing, implementing, maintaining, and continually improving an information security management system within the context of the organization.

William A. (“Bill”) Lederer, Chairman and CEO, iSOCRATES Inc., said of the accomplishment, “This, our first ISO certification, is another iSOCRATES milestone marking our progress toward becoming the world-class media and marketing product and services provider we aim to be. I am proud of how our global teams are working and growing together to deliver measurable value continuously and predictively at scale. Kudos to Ashwini Thammaiah, our Global Delivery leader and her department heads and senior team leaders who are responsible for this fine achievement. Achieving the ISO 27001:2013 demonstrates our continued commitment to delivering secure and consistent services to all our client-partners. It also demonstrates iSOCRATES is keen to invest time and money in new technology, training, staff, processes, and procedures.”

> January 2019
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Meet the finalists for TiEcon Florida’s pitch competition:

https://stpetecatalyst.com/meet-the-finalists-for-tiecon-floridas-pitch-competition/

City, County, EDC give a warm welcome to St. Pete’s newest tech company:

https://stpetecatalyst.com/city-county-edc-give-a-warm-welcome-to-st-petes-newest-tech-company/

iSOCRATES Announces Headquarters Relocation to St. Pete at Inaugural Digital First Friday:

https://stpeteedc.com/isocrates-announces-headquarters-relocation-to-st-pete-at-inaugural-digital-first-friday/

https://stpeteedc.com/tag/isocrates/

Data Analytics Company Relocates to St. Petersburg, Brings Jobs:

http://www.tbreporter.com/business/data-analytics-company-relocates-st-petersburg-brings-jobs/amp/

http://www.tbreporter.com/business/data-analytics-company-relocates-st-petersburg-brings-jobs/

Digital media and marketing firm to relocate HQ to St. Pete:

https://www.bizjournals.com/tampabay/news/2019/01/29/digital-media-and-marketing-firm-to-relocate-hq-to.html

Digital analytics, marketing and tech company announces move to St. Petersburg:

https://www.cltampa.com/news-views/local-news/article/21045345/new-digital-analytics-marketing-tech-company-announces-move-to-st-petersburg