Investment Profile


iSOCRATES operates and advises on data-driven platforms that manage mission-critical MAdTech technologies and processes.

iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

iSOCRATES is the tech-enabled, end-to-end specialist that is the Global Leader in Programmatic Media and Marketing Resource Planning and ExecutionTM serving publishers, marketers, agencies and their suppliers.

iSOCRATES is the discipline of architecting, managing and optimizing these investments. Programmatic Resource Planning, PRPETM, includes the definition, scheduling, segmentation, valuation, purchase/sale, monetization, delivery, tracking, optimization, and payment/collection of paid, owned and earned media and marketing-related data and campaigns. When specified and deployed correctly and supported by the right resources organized optimally, these tools and processes offer partners (media companies, agencies, marketers, and their suppliers) greater efficiency and effectiveness, thus improving the likelihood of achieving their business goals and objectives.

In addition to its consulting practice, iSOCRATES operates an active and growing Managed Service Platform on behalf of marketers, agencies, publishers, and enablers seeking to manage media and marketing systems, processes and solutions. The iSOCRATES Managed Service Platform includes purpose-built: Data Management Platform-as-a-Service, iSOCRATES DatalyticsTM unified reporting and analytics and a wholly transparent meta-DSP/SSP Trading Desk. The iSOCRATES Managed Service Platform is staffed 24x7x365 by proven specialists achieving transparent, accountable performance saving partners' money and time while delivering meaningfully greater value.


William “Bill” Lederer, Chairman and CEO Bill leads iSOCRATES and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in: Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5th Edition.

Michael Weaver, Chief Operating Officer Michael brings over 20 years experience with Digital Marketing, and Technology companies to the practice. Michael has been CEO of both Fairchild Media and Zenovia. He has advised a series of marketing technology ventures including AddThis, Integral Ad Science, MediaMath, and Sonobi.

Investment/Acquisition Target Criteria

  • Advertising Technology and/or Marketing Technology consulting, managed services and/or business process outsourcing
  • Google, Salesforce, Adobe, Amazon, AppNexus, Facebook, Bing, The Trade Desk, or MediaMath partners
  • Digital-related businesses, online and/or mobile (no physical e-commerce)
  • Digital-related, subscription, and/or downloadable products/services with proprietary data and/or technology preferred
  • Programmatic technology and related media and marketing services
  • U.S. or international location, U.S. or international customer/audience
  • Asking price and terms must be known and be reasonable
  • Financials must be available and verifiable
  • Purchase method and timing open to discussion
  • No minimum or maximum business or transaction size
  • Desirable, but not mandatory management and/or staff remain post-transaction
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