Based on years of experience serving the diverse, specialized needs of its partners, iSOCRATES has invested heavily in developing, testing and deploying at scale a powerful and affordable new tech-enabled solution: iSOCRATES DatalyticsTM.
iSOCRATES DatalyticsTM is the unified media and marketing data and business intelligence platform purpose-built for both MarTech and AdTech to serve both the supply-side and the demand-side including publishers, marketers, agencies and their enablers.
The platform is cloud-based, supports real- and near real-time data, available on-demand, and is composed of three key components:
The platform has its own data warehouse and pre-built and customizable data integrations, dashboards and scorecards to support C-levels and their reports, including V.P.s, Directors, Managers, Team Leaders and line operators with need for comprehensive top-down and bottom-up data, information and actionable insight.
“Leave no data behind” is our data sourcing model. This means that without regard to its origin, current state, or preferred method of access, the iSOCRATES Datalytics platform can ingest virtually all types of media and marketing, operating, and financial data and at whatever frequency is desired.
We do this by means of API, JSON, .XLS, .PDF/PNG, .CSV, custom adapters, web scraping, and many other methods. In fact, the platform has available 100+ different current pre-defined data ingestion scripts and methods. If we need to create a new integration, we have full-time in-house data and data warehouse engineers available for speedy discovery, engineering, deployment and testing. Internal data hygiene resources are also available.
Datalytics ETL (Extract, Transform and Load) is a universal marketing and advertising revenue and technology data collection, import, and integration solution across digital Publisher and Marketer marketing, advertising, operations and financial technologies. This solution imports and integrates data from MadTech and AdTech sources for operations, performance, and yield management. It also imports and integrates agency and marketer campaign and system data across multiple sources and programs to manage pacing, performance, goals, conversion, targeting and ROAS, including:
Datalytics TEMS (Trade Element Mapping System) identifies and maps digital property, campaign, MarTech and AdTech details across data sources for analysis, optimization and reporting. Importantly, TEMS is built to match identities, those personally-identifiable (PII) and non-personally identifiable (non-PII) across disparate data sources to yield a single view of a customer/prospect/audience. This is especially helpful when using an external or customer-supplied Identity Graph or onboarding resource. TEMS makes marrying MarTech with AdTech possible and more productive and accountable.
iSOCRATES Datalytics includes the most robust, flexible, and affordable unified data + business intelligence + visualization solution on the market. Our Business Intelligence component is complete, scalable and benefits from continuous re-investment by our partner Sisense from whom we license their BI engine which includes full visualization. Our entire Datalytics team and almost all of our iSOCRATES colleagues are trained in and use Datalytics throughout each day in their own work. In effect, we are eating our own cooking.
Datalytics Analytics and Reports provides intuitive access to your AdTech, MarTech, digital and offline revenue, costs, optimizations, KPIs and measures for business intelligence, analysis, optimization, dashboarding, reporting, alerting, scheduling, and distributing via multiple channels.
iSOCRATES has deep Data Science, Data Engineering and Analytical subject matter teams and experience focused on serving buyers, sellers and enablers 24/7/365 worldwide.
iSOCRATES Data Science and Reporting/Analytics teams will turn your complex and confusing data into useful insights. We combine information from various sources to develop effective solutions for businesses to drive the growth and efficiency. We work across publishers, agencies and advertisers on all size datasets. Our combination of data science expertise with business acumen provides partners new and powerful ways to understand, activate and monetize their data, inventory, and audience. We design, continuously evaluate potential approaches, draft solutions for interpretability and practical use, build features, algorithms, and determine metrics which are critical for building robust production solutions.
iSOCRATES works together with client-partners to augment DatalyticsTM and to address your specific needs, leveraging well-known methodologies and a rich set of technologies tailored to your solution requirements and goals. Our solutions provide businesses a competitive advantage through a systematic and scientific knowledge discovery.
iSOCRATES Data Science brings intelligence to many aspects of programmatic media and marketing technology. It provides marketers a more powerful and personal digital experience for consumers by making sense of the data created by people engaging with interconnected devices and apps. It provides the tools that enable marketers to reach interest groups and audiences that resonate with their business. It allows publishers to understand and value their audiences and inventory more effectively in real time.
Our data scientists work closely with engineering and product teams on a range of problems around: auction/campaign dynamics, advertising ROAS and yield, targeting, conversion, and marketplaces, detailed.
Campaign performance and optimization, including both Demand-side and Supply-Side Supply Chain Optimization and Data Enhanced Media strategy, and leveraging and optimizing ad trading strategies to enhance supply-side and demand-side trading performance.
iSOCRATES has experience in delivering scalable analytics solutions for any size, dynamic data sets. Some of the extensive modeling experience we put to use for clients includes:
We build intelligent systems by combining complex integrations with Data Science and Analytics to drive business advancing solutions. Some of our tools, capabilities and skills:
For Publishers and Enablers, Datalytics delivers a full Traffic and Monetization Business Intelligence and Data Integration solution across your Publisher Ad Servers, Supply Side Platforms, Premium Publisher Reports, Web Analytics, DMP and other ad and traffic technology systems. Datalytics integrates data from your analytics and monetization management systems providing you with a unified cross plat form analysis:
For Marketers and Agencies, Datalytics delivers a full Campaign Business Intelligence and Data Integration solution across your Advertiser Ad Servers, Premium Publisher Campaign Reports, DSPs, Ad Viewability, Media Conversion, Web Analytics, DMP and other ad technology systems. Datalytics integrates data from campaign delivery and management systems providing you a unified cross platform analysis:
For E-Commerce, M-Commerce and retailers, iSOCRATES Datalytics delivers a full suite of integrations to track inventory, sales funnels, lead opportunities, sakes, accounting and HR.
Datalytics brings together sales marketing, inventory management, accounting, and POS systems to give you a unified look at the financial back end of your business.
Consider the power of bringing together data sourced from: